IronSource snaps up about $85 mln


Tel Aviv-based digital delivery firm IronSource has raised about $85 million in funding. The investors, who are from the U.S. China and Europe, were not identified.

PRESS RELEASE

(Tel Aviv – 23rd September 2014), ironSource, the world’s leading digital delivery company, today announced an investment of approximately $85 million from a syndicate of strategic and institutional investors from the US, China and Europe. The funding will enable ironSource to further expand its international presence and offering, and drive adoption of its solution.

ironSource has developed a comprehensive platform to help developers improve digital discovery, delivery, distribution and monetization. The solution consists of four cores – mobileCore, installCore, displayCore and mediaCore – that connect software developers and users across devices.

ironSource has developed rapidly in a short period. The company currently handles over 5 million installs each day, and has over 50 thousand applications utilizing the mobileCore SDK. The young company has increased from 30 employees to 450 in Tel Aviv, Beijing, San Francisco, and New York.

“ironSource has enjoyed amazing growth over the last three years, opening international offices, debuting our mobile solution, augmenting our team of employees, and increasing revenue,” said Tomer Bar-Zeev, CEO and Co-Founder.

In the last year ironSource has placed special emphasis on broadening its global presence, and in Q2 2014, ironSource opened an office in Beijing to strengthen ties with the Chinese market. ironSource’s worldwide distribution capabilities match perfectly with the strategic decision of Chinese internet giants to gain a global footprint and increase their presence outside of China.

“This latest investment from major Chinese investors is a testament to the value ironSource is already bringing to its Chinese partners, and more importantly, our ability to help major Chinese internet players to succeed in a global market,” said Bar Zeev. “China is one of today’s most exciting internet and application markets, and we’re looking forward to strengthening our presence there and fostering ties between Tel Aviv and Beijing.”

About ironSource
World leading digital distribution company ironSource offers a comprehensive platform to help developers improve digital discovery, delivery, distribution and monetization. The solution consists of four cores – installCore, mobileCore, displayCore and mediaCore. – that connect software developers and users across devices. Founded in 2009 with headquarters in Tel Aviv, ironSource has offices in San Francisco and Beijing. Please visit us at http://www.ironsrc.com.