Badia Impact Fund has led $5 mln Series A funding round in Wysada


Badia Impact Fund has led a more than $5 million Series A funding round in Wysada, an online retailer of home goods and interior furnishings in the Middle East. New strategic investors from the Kingdom of Saudi Arabia and the Gulf Cooperation Council invested in the funding round alongside existing investors.

Press Release

Wysada, the leading luxury online retailer of home goods, décor and interior furnishings in the Middle East, today announced it has completed a Series A investment round of over $5 million.

The round was led by Badia Impact Fund, a venture capital fund belonging to Silicon Badia, a global group of venture funds based in New York City and Jordan, with participation from new strategic investors from the Kingdom of Saudi Arabia and the Gulf Cooperation Council (GCC) alongside existing investors. The proceeds, which represents one of the largest Series A rounds raised by an early-stage e-commerce start-up in the Middle East, will be used to fuel the company’s rapid growth and expand current operations in Jordan, the United Arab Emirates (UAE) and Saudi Arabia. Key strategic priorities for the company include expanded sales and marketing efforts, hiring, procurement and distribution, and a focus on accelerated growth in new markets across the GCC.

Wysada specializes exclusively in luxury home goods sales and has the largest online selection of furniture, home furnishings, décor and goods in the region for its active members with over 700 premium brands across the following categories: Décor and Accessories, Furniture and Lighting, Kitchen and Dining, Bed and Bath, Kids and Babies, Outdoor and Garden, Home Appliances, and Gifts and Gadgets.

“Online home goods retailing is a proven and established model in the United States and Europe, and Wysada is pioneering this e-commerce sector in the Arab world. With online users increasing from 74 million today to well over 100 million by 2015 and e-commerce growing by 30 percent annually in our geography, we are well positioned to dominate the market,” said Mohammed Musleh, founder and CEO, Wysada. “Given the incredible traction we’ve experienced since launch, we pursued this round combining local, regional and global expertise to capitalize on this market opportunity. Around 70 percent of our transactions were made by repeat buyers, and we are on track to grow Wysada dramatically over the next six months with a laser focus on serving our loyal members with the coveted and well-respected premium home goods brands, prices and content they have come to except from Wysada.”

Wysada is currently available in the following countries: United Arab Emirates, Saudi Arabia and Jordan with a plan to expand into the rest of the GCC countries. Wysada employs 75 people across offices in London, Istanbul, Hong Kong, Dubai, and Amman, the company’s headquarters. The site accepts PayPal and all major credit cards and cash on delivery (COD).

“The ecommerce home goods market is trending all over the world and Wysada has fast established itself as the leader in the Middle East that is continually amplified with comparisons to Wayfair Inc. and One Kings Lane in the United States,” said Namek Zu’bi, Managing Partner, Silicon Badia. “We are pleased to lead the company’s first formal institutional funding round alongside strong existing and new investors to help position Wysada as the go-to destination for luxury home interiors throughout the Arab world, and to accelerate their growth and market penetration.”

About Wysada:
Wysada, which is Arabic for “cushion” (or comfort), was founded in Amman, Jordan in July 2012 by CEO Mohammad Musleh. The online retailer, that specializes in offering flash sales to its customers, is comparable to Wayfair Inc. and One Kings Lane, and is leading the homewares market in the Middle East. Since launching in Jordan, the UAE and KSA in January 2013, Wysada has cultivated a significant active membership base and employs 75 personnel in sourcing offices, warehouses and fulfillment centers in London, Hong Kong, Istanbul, Jordan, UAE and KSA. Wysada offers more than 700 permanent premium brands including a Wysada nameplate brand, and offers unparalleled customer service and shopping experience with localized content in both English and Arabic. To learn more about Wysada please visit www.wysada.com. Like us on Facebook and follow us on Twitter.

About Silicon Badia:
Silicon Badia is headquartered in Amman, Jordan and New York City and invests in technology companies throughout Jordan, the Middle East and the United States, and works to connect entrepreneurs, investors and companies from these regions. Silicon Badia is a member of the Accelerator Technology Holdings family of funds. The Badia Impact Fund is a venture capital fund dedicated to investment in early-stage start-ups in the technology sector, with a geographic focus on Jordan and the Middle East. The Badia Impact Fund provides support, networks and capital for entrepreneurs to achieve global impact. For more information please visit www.siliconbadia.com.

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