The Grid garners $3.1 mln seed

San Francisco-based The Grid, which uses artificial intelligence to design websites, has received $3.1 million in seed funding. The lead investors were Elegant Themes founder Nick Roach, Facebook vice president of engineering and products Greg Badros and former president of Disney Interactive John Pleasants.


San Francisco, Calif. – October 8, 2014 – Today, The Grid, the team behind the successful Kickstarter campaign NoFlo, is launching a new way to create beautiful websites in minutes. Built by Ex-Google AdSense Director of Products Brian Axe and the first Medium designer Leigh Taylor, the brand new software uses AI to take any content, independently evaluate it, and automatically build a fully functioning website around it. Using this technology, The Grid will offer an entirely new alternative for both individuals and businesses looking to create their online space, without the design restrictions and high costs of existing solutions. The company plans to fund its development by running a crowdfunding campaign on its site at

To see how it works visit:

“Websites built on The Grid understand themselves in a brand new way, and the technology gives developers the opportunity to make exciting new design decisions. ” says seed-investor and Elegant Themes founder responsible for designing more than 100 WordPress themes, Nick Roach. “The result is a better looking web, and that’s something we can all root for.”

On The Grid, websites are a living, breathing representation of each individual and subject matter. Intended for people looking to promote their business, music, personal blogs or anything in between, The Grid removes the hassle of formatting, coding, updating, and compatibility testing that many current website owners struggle with while building their site. It is the first platform that meets today’s real-time, from anywhere demands. Individuals or businesses looking to create websites will be able to:

Collect images and text from around the internet via a browser or mobile extension to incorporate into their site

Analyze content and create a responsive website in just three minutes

Automate color schemes and position text over images. The content-aware software detects low and high contrast to determine the optimal text position

Automatically crop images around the subject matter using face and feature-detection

Build a website entirely from a smartphone, or tablet device

Post content directly onto multiple websites from a single source

“Building a website that actually looks awesome is still a pain in the ass. Template making platforms take hours, if not days to make something you’d be proud of,” said The Grid CEO and co-founder Dan Tocchini. “We’ve spent the last few years building a form of artificial intelligence that functions like your own personal graphic designer, able to think about your brand and present it in the best way possible. The design adapts to your content, not the other way around.”

In addition to Nick Roach, early development of the The Grid prototype was funded by former Facebook VP of Product Greg Badros and former President of Disney Interactive John Pleasants. The Grid’s crowdfunding campaign officially launches today, and the company is hoping to raise $70,000 in order to start production and release the first accounts by late spring 2015. The software will retail for $25 per month but a limited number of Founding Memberships will be given to pre-order supporters who will enjoy a locked-in rate of $8 per month in addition to other features and benefits.

New backers will also get a chance to get a founding member token. Just like a mobile business card, backers can tap their founding member token to any NFC enabled mobile device or scan it with a QR code reader to effortlessly bring users to their site. To learn more about The Grid and become a founding member to their crowdfunding campaign, please visit:

About The Grid
The Grid was founded in 2010 by a leading team of web developers and designers in San Francisco, California. The Grid uses artificial intelligence that gives any user, regardless of knowledge of web development, the power to build elegant websites that fit their specific needs through beautiful design. For more information, visit