MediaRadar racks up $6.7 mln


MediaRadar has raised $6.7 million in funding. The investors included Bain, Mousse Partners and David Frankel of Founder Collective. Based in New York City, MediaRadar provides detailed analysis on brands to digital and magazine advertising sales executives.

PRESS RELEASE

New York, NY – MediaRadar, a leading NYC-based digital company which has created a powerful, automated platform that delivers competitive intelligence for digital and magazine advertising sales executives, today announced the company closed its latest funding round at $6.7 million. Since the company was founded in 2006 by CEO Todd Krizleman and CTO Jesse Keller, MediaRadar has raised a total of $20 million from investors.

MediaRadar was founded after Krizelman identified a specific need during his work in the early 2000’s as an advertising sales executive for publisher Gruner + Jahr. When Krizelman pitched brands to advertise, he found the industry had no reliable tool or real-time research to identify top prospects or quickly become expert in prospects’ business. Krizelman co-founded MediaRadar with Keller to build that competitive intelligence tool and fill the need.

With MediaRadar’s platform, ad sales execs for magazines and large digital publishers can easily see a comprehensive view of marketers’ spending patterns, including who is increasing spending, where and when spending is occurring, and view campaign creative for over 2 million advertised brands. MediaRadar can determine who the best advertising prospects are for individual sales representatives based on the individual’s target accounts, assigned categories, and the prospect’s advertising activity.

“With more than 300 employees, and most importantly over 1,000 clients in the U.S. and internationally using MediaRadar on a daily basis to help them make more compelling ad sales presentations and sell more ads, we’ve built the tool that we originally envisioned when we launched in 2006,” Krizelman said. “We started with competitive intelligence for magazine ad sales executives, quickly expanded to track and measure digital advertising. And, we’ve been hard at work expanding and enriching our digital tracking. Most recently, we began tracking online video and native advertising to help the publishers we work with stay ahead of the latest trends in the industry.”

MediaRadar’s investors include Bain, Mousse Partners, and David Frankel of Founder Collective.

Bain Capital is a global alternative investment firm based in Boston, Massachusetts. It specializes in private equity, venture capital, credit products and absolute return investments.

Mousse Partners, Ltd., based in New York, NY, with an additional office in Beijing, China, specializes in venture capital investments.

Founder Collective, headquartered in New York, NY and Cambridge, MA, is a seed-stage venture capital fund, built by a collection of successful entrepreneurs.

About MediaRadar
MediaRadar, a NYC-based company, delivers detailed analysis on over 2 million brands, with advertising, editorial, and social media insights from thousands of media properties. Information is available on MediaRadar’s cloud-based (SaaS) tool with unparalleled promptness, quality, and transparency, all coupled with award-winning customer service.