Baseline Ventures leads $3.5 mln round for TINYpulse

TINYpulse, which provides employee engagement software, has raised $3.5 million in Series A funding. Baseline Ventures led the round with participation from other investors that included Harrison Metal.


Seattle, WA – December 29th, 2014– TINYpulse, a leading provider of employee engagement software today announced that it has closed $3.5 million in Series A funding to accelerate the company’s growth and customer momentum.   Baseline Ventures led the investment.  Also participating in the round were Harrison Metal and other strategic investors.  TINYpulse is used by over 500 organizations including HubSpot, Deloitte, StitchFix, and Converse to help engage employees through an innovative platform providing continuous feedback loops, peer recognition, and comparative analytics.   The company offers a free trial for its software as a service platform targeted at leaders who are committed to listening, change, and action.

TINYpulse was founded in 2012 by David Niu, who also co-founded BuddyTV and Net Conversions (sold to aQuantive) and is the author of “Careercation: Trading Briefcase for Suitcase”.  “Until today, I funded the company with my own money so that I could focus on our customer needs.   Now that we have proven that TINYpulse works, we will be using the funding to build out our platform and invite more companies and leaders to join our mission to create a better workplace,” says founder and CEO David Niu.

Steve Anderson, Founder of Baseline Ventures said, “I first heard out about TINYpulse through several portfolio companies who were using TINYpulse and absolutely love it.  Many are excited about their ability to track and improve culture and talent satisfaction in the workplace. Since people are often the #1 expense for most company, I encourage all my portfolio companies to try out TINYpulse. I am thrilled to get involved with David and TINYpulse to accelerate their already impressive growth.”

In 2014, TINYpulse was selected from over 150 companies & named one of the “Top HR Companies to Watch” by Larocque, the leading strategy and consulting firm for HR related technology and the Human Capital Management (HCM) Marketplace.  The company has also published groundbreaking research on employee motivation and workplace satisfaction including the 2013 and 2014 TINYpulse employee engagement survey.

“At HubSpot, we view company culture and employee engagement as a sustainable competitive advantage. We’ve been using TINYpulse for two years and know it is both an easy and effective tool. My team looks forward to each TINYpulse and the opportunity to provide anonymous feedback and public recognition to peers that standout. TINYpulse has become an integral part of monitoring and improving our company culture,” says Mike Volpe, CMO of HubSpot.

About Baseline Ventures:
Steve Anderson, a former executive at eBay, Microsoft, Kleiner Perkins, Starbucks and Digital Equipment Corporation, founded baseline.  Baseline has invested in more than 80 companies and helped more than 25 companies exit profitably for founders and investors alike.  Notable Baseline investments include Instagram, Twitter,  Exact Target, Heroku, Aardvark, DocVerse & Cake Financial.

About Harrison Metal:
Founded by Michael Dearing, a former eBay executive now on the faculty of Stanford University, Harrison Metal invests in early stage, technology-driven businesses led by exceptional entrepreneurs. The firm has made over 100 investments including BirchBox, PagerDuty, Luminosity, MoPub, Yummly, Heroku, DocVerse & Aardvark.

Find new deal opportunities, super-charge your fundraising efforts and track top managers with VCJ. Get your FREE trial! Or subscribe now!