Marketing automation startup OutboundEngine raises $11 mln


OutboundEngine, which provides email and social media marketing services for small businesses, has raised an $11 million Series B round that was led by Silverton Partners. Also participating in the round are Noro-Moseley Partners, Harmony Partners, Altos Ventures and Capital Factory. The Austin, Texas-based company has now raised $17.8 million in total funding.

CORRECTION: In a previous version, the summary above incorrectly stated how much OutboundEngine has now raised. The company previously raised a $6.8 million Series A. Coupled with the $11 million Series B, the company has now raised $17.8 million in total financing.

PRESS RELEASE

OutboundEngine Secures $11M in Series B Funding to Bring Hands-Free Marketing Automation to Small and Medium-Sized Businesses

Leading marketing automation platform looks to scale operations and expand into new vertical markets

AUSTIN, TX – December 11, 2014 – OutboundEngine, the 100 percent done-for-you email, social media and content marketing platform, today announced it closed an $11 million Series B funding round led by Silverton Partners, with participation from Noro-Moseley Partners, Harmony Partners, Altos Ventures and Capital Factory. The additional capital will accelerate OutboundEngine’s continued growth, including office expansion, product development and new vertical markets.

“The majority of business owners don’t have time or interest in becoming marketing experts,” said Branndon Stewart, founder and CEO of OutboundEngine. “And they no longer have to. We provide a powerful, affordable and fully automated SaaS marketing platform that turns their existing client list into a stream of repeat business and referrals. It’s more cost effective than buying leads and frees them up to do what they do best – their jobs.”

OutboundEngine enables companies of all sizes to consistently deliver professionally written and designed content, engage with customers and turn that engagement into revenue. The services OutboundEngine powers for its 4,500 customers include original content creation, automated campaign delivery across multiple channels, results tracking and contact management. Together, the company’s hands-free marketing offerings help businesses look great online and build stronger relationships with customers.

“We’re excited to see OutboundEngine democratizing marketing automation,” said Morgan Flager, General Partner, Silverton Partners. “The market is saturated with great DIY marketing solutions, but those don’t help SMBs get more done because they require time and expertise to manage. This is a huge market and we’ve seen plenty of evidence that ‘done-for-you’ solutions will soon become the dominant paradigm in SMB marketing.”

For more information on OutboundEngine, visit http://www.outboundengine.com/.

About OutboundEngine
OutboundEngine is a 100 percent done-for-you email, social media and content marketing platform that helps business owners stay top of mind with customers and prospects and turn online engagement into revenue. The cloud-based platform automates the delivery of timely, tailored e-mail, social and content marketing programs for all kinds of industries. Its personalized and touchless approach helps business owners nurture and reach customers, while freeing them up to do what they do best – their jobs. For more information, see: http://www.outboundengine.com/.

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