Santa Monica-based video advertising firm VideoAmp has raised $2.2 million in funding. The backers were Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners and ZenShin Capital.
LOS ANGELES, December 11, 2014 – VideoAmp, a programmatic video advertising company, today announced the launch of its unique advertising platform and $2.2 million in funding from Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners and ZenShin Capital. VideoAmp was built from the ground up to unify video advertising across all channels, providing brands and advertisers with a single platform to buy, optimize and measure video ads across television, mobile and desktop in a way that is more efficient than ever before.
To date, advertisers have been able to receive unified metrics ie Nielsen Cross-Platform Campaign Ratings (XCR) across digital, video and TV for a holistic view of their campaigns. However, companies have struggled to identify a way to take these reports and alter their media buying strategies in a way that increase efficiencies across channels and are using these metrics as purely informational. With the launch of its new platform, VideoAmp is now the first company to create a solution that optimizes across channels in a way that can increase an advertiser’s reach while decreasing it’s costs by up to 30%.
In addition, the VideoAmp platform offers:
· The first platform to give advertisers complete optimization levers for any metric needed, enabling audience and viewability guarantees
· Access to private & public inventory across desktop, mobile, tablet and television
· Real-time reporting, updating every three seconds
· Customers are uniquely able to build custom solutions via API on top of the VideoAmp infrastructure
“We strongly believe video should be treated as a holistic way to communicate regardless of platform with one way to measure, buy and optimize campaigns. We couldn’t find a solution in the market to do this so we built it ourselves. Despite market hesitancy on the plausibility of seamless video advertising on one platform, VideoAmp has arrived and is finally able to bridge digital and traditional television advertising campaigns,” states co-founder and CEO Ross McCray. “In addition to building this solution, VideoAmp also addresses some of the other industry pain points in our platform such as viewability, audience discrepancies and fraudulent traffic among others, creating a full 360 solution.”
VideoAmp is a programmatic advertising platform built from the ground to unify video advertising across all devices and provide advertisers with a single solution to buy, optimize and measure digital video ads across across television, mobile and desktop. VideoAmp is headquartered in Santa Monica. For more information please visit www.videoamp.com.