Shark Punch scores $1.2 mln seed

San Francisco and Helsinki-based game developer Shark Punch has raised $1.2 million in seed funding. London Venture Partners led the round with participation from other investors that included DN Capital and Reaktor Polte. In addition to the funding, Paul Heydon, a partner at LVP, has been added to Shark Punch’s board of directors.


San Francisco and Helsinki, February 24th – Shark Punch announced a $1.2M seed funding round led by Supercell investor London Venture Partners (“LVP”). In addition, the company is launching their new game discovery platform:

Playfield is a social discovery and community platform for games. Playfield helps players find games they care about, and allows developers to connect directly with their gamer communities. ”We started the company initially to develop a new game called The Masterplan, but after many discussions with other game developers, we realized that discovery is a massive problem for both developers and players. The question is rarely ‘is there a big enough audience’, but ‘how to reach the right audience’”, said Jiri Kupiainen, CEO, Shark Punch.

Playfield uses proprietary algorithms to find new games that the community can vote on, comment on, and follow, with social- and interest-based personalised recommendations in the pipeline. The service’s open beta is currently available online, with mobile soon to follow.

“The number one problem for game developers today is user acquisition and we know that Playfield will help game developers to get their games discovered by relevant gamers”, Kupiainen continues.

“The Shark Punch team has the right formula to disrupt game discovery. We expect that the Playfield platform will revolutionise discovery for both gamers and developers.”, said Paul Heydon, Partner at LVP. Paul will join Shark Punch’s Board of Directors.

“Building great games is not always enough, and effectively bringing titles to market is increasingly difficult for developers. We’re very excited about Shark Punch’s long term vision for Playfield and look forward to helping them achieve it.”, said Nenad Marovac, Managing Partner at DN Capital.

LVP is leading the round investing from their seed fund and their AngelList syndicate. Other investors in the round include DN Capital, Reaktor Polte, as well as private angel investors.Playfield is now available in Open Beta at http://

About Shark Punch
Shark Punch is focused on disrupting game discovery by making it easy for gamers to discover and connect with games they will love. Founded in 2014 by Jiri Kupiainen, Leo Lännenmäki, Aarne Hunziker and Harri Manninen. The founders previously worked at Disney Interactive. Kupiainen and Manninen previously founded Rocket Pack, an HTML5 gaming startup that was acquired by Disney in 2011. Shark Punch is based in San Francisco, California and Helsinki, Finland.

Find games you care about:
Go play The Masterplan:
Read more about Shark Punch:

About London Venture Partners
LVP is a seed fund with a valuable difference: our partners are operatingexperts in the games ecosystem, and we only ever invest in the game sector.
The LVP team has been seed investors in game companies that have created $4 billion in value through exits including Supercell, Playfish and NaturalMotion, and is an investor in many other great companies including Unity, PlayRaven, Omnidrone, Peak and Polystream. To learn more about LVP visit

About DN Capital
DN Capital is a global early stage and growth capital investor in software, mobile applications, digital media, marketplace and e-commerce companies.
The firm has operations in London, Berlin and Menlo Park and its objectives is to identify, invest in and actively support its portfolio companies to become global leaders. Portfolio companies include Shazam Entertainment, Apsmart (sold to Thomson Reuters), BOOK A TIGER, Datanomic (sold to Oracle), Delectable, Endeca Technologies (sold to Oracle), JacobsRimell (sold to Amdocs), Mister Spex, OLX (sold to Naspers), Performance Horizon Group, PurpleBricks, Quandoo, Tbricks, Videdressing and The professionals at DN Capital bring over 60 years of private equity experience to their investments, and actively work with portfolio companies to steward their growth through the various stages of development. Additional information about the firm and its portfolio companies can be found at

About Reaktor Polte
The Polte fund is a hands-on seed investor operated by the creative technology company Reaktor. We invest in the best teams in their early stages. Our focus is carefully crafted code and digital experience, in any vertical. For 15 years Reaktor has been home to the best developers and designers. Our investment comes with the backing of this 300-person community. Peers and sparring partners — no strings attached.

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