Hello Alfred collects $10.5 mln Series A


Boston and New York City-based subscription errand service Hello Alfred has raised $10.5 million in Series A funding. New Enterprise Associates and Spark Capital led the round with participation from Sherpa Ventures and CrunchFund.

PRESS RELEASE

New York, NY April 14, 2015 — Hello Alfred (www.helloalfred.com), the company building the next generation of the on-demand economy, announced the close of a $10.5 million Series A financing led by NEA and Spark Capital, with additional participation by Sherpa Ventures and CrunchFund. The new funds allow Hello Alfred to invest in its automation platform and continue the rapid growth of the company’s user base to new cities.

Alfred combines all the subscriptions and services you use to power your home in one place. “Our mission is to automate the on-demand economy,” explained Marcela Sapone, co-founder and CEO of Hello Alfred. “In the last year, we’ve proven that we can delight our customers by anticipating their needs and doing their to-do’s as well, if not better than they would themselves. With this funding we’re ready to step on the gas and scale the Alfred experience to a wider base of customers.”

“We are thrilled to partner with the Hello Alfred team,” said Scott Sandell, Managing General Partner at NEA who led the firm’s investment. “So many people in the professional ranks are leading lives that are incredibly unmanageable. Hello Alfred gives them back control over their home life and frees up their time to live. ”

Hello Alfred currently operates in New York and Boston. Every day, the company’s employees help its customers save hundreds of hours of time by anticipating their needs. In the last 5 months, Hello Alfred gave back nearly nearly 40,000 hours — almost 4.5 years worth of time that would have otherwise been wasted on basic tasks — to busy families, entrepreneurs, and young professionals by making over 18,000 runs that included dry cleaning 57,600 shirts, delivering 3,326 pounds of dog food and placing 1280 flower arrangements in homes.

“My Alfred visits on Tuesday and it’s become my favorite day of the week,” said Megan R., a busy entrepreneur and Hello Alfred customer living in New York City. “Coming home to a perfectly stocked fridge, your dry cleaning not only picked up but put away, and the pair of shoes that didn’t fit returned is real magic. Hello Alfred gives me back the thing I need the most: time.”
Hello Alfred continues to expand its customer base in New York and Boston. The company plans to roll out service in San Francisco in the June 2015. San Francisco residents interested in the service can sign up for the waitlist by visiting:www.helloalfred.com

About Hello Alfred
Founded by Marcela Sapone and Jessica Beck, Hello Alfred aggregates household services to provide white-glove oversight that radically changes how the modern consumer gets things done. Alfred is a recurring, in-home service that takes care of tasks its users don’t have the time to do — whether it’s laundry and dry-cleaning, grocery shopping, or coordinating deliveries — and even learns users’ routines to anticipate what they need done. Whether you’re an entrepreneur busy launching a business, a parent juggling work while growing a family, or a young professional putting in long hours at the office — Hello Alfred will give you back your most valuable resource: time. It launched this September at TechCrunch Disrupt also winning the Disrupt Cup, Hello Alfred rose to the top over thousands of other startups that applied to claim the grand prize and is also the winner of the 2014 Harvard Business School Venture Competition. Hello Alfred has offices in Boston and New York City.

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