Social media data startup PATHAR Inc has raised just over $6.5 million in Series A funding. Woodside O’Brien led the round with participation from other investors that included OCA Ventures.
Colorado Springs / Overland Park — PATHAR, Inc., an innovative new technology company focused on reinventing the way companies use social media data, announced today a Series A investment of just over $6.5 million led by Woodside O’Brien and joined by Chicago-based OCA Ventures and strategic angel investors. The financing will be used to expand PATHAR’s proprietary big data analytics capabilities and to extend these unique, industry-leading analytical models to support all aspects of social media influence campaigns.
PATHAR leverages data scientists and operations research to help its clients navigate social media and other big data sources to figure out who and what really matters to their business. This is achieved through the automated creation of large, relevant customer segments, called “channels”. Once these channels have been created, PATHAR uses proprietary techniques to identify the most influential members of these channels and help clients understand how to engage them.
CEO Pat Butler states, “By using Dunami (PATHAR’s social media intelligence platform), our clients have been able to move from simply reporting on what is happening in social media to truly understanding and acting upon it. While we have already seen great success in delivering results to our growing group of A-List clients, we now have the resources to accelerate the realization of our vision.”
Brad Bloodworth, Managing Partner at Woodside O’Brien, adds, “PATHAR’s innovative team is approaching the big data challenge in new and exciting ways that we believe will redefine the value of big data for companies in a wide variety of industries. Their team has made incredible progress in their field and is now positioned for rapid growth. We are very excited to partner in this effort with the PATHAR management team, OCA Ventures, and an impressive group of angels.”
ABOUT WOODSIDE O’BRIEN
Woodside O’Brien Seed invests in exceptional entrepreneurs who commercialize big ideas that matter – ideas that reimagine our world as more efficient, clear and connected. We amplify each portfolio company’s growth by engaging our investors and their trusted networks to deliver expert advice and valuable connections. Woodside O’Brien currently offers select accredited investors a professionally managed, industry standard pledge fund comprised of disruptive technology companies poised for explosive growth. In Fall 2015, we will launch a subscription fund to offer investors a diversified portfolio of highly curated companies.
ABOUT OCA VENTURES
OCA Ventures is an early stage venture capital firm focused on equity investments in companies with dramatic growth potential, primarily in technology and highly-scalable services businesses, including financial services, education and healthcare technology. Founded in 1999, the firm is one of the largest venture firms in the Midwest and is now investing out of its third fund, expected to be $100M, in companies spread throughout the United States. Notable current investments include Cleversafe, Alert Logic (recapped to Welsh Carson), Automated Insights (sold to Vista Equity’s STATS), TradeKing, Javlin Capital, SumRidge, SpotHero, and Base CRM. Learn more at www.ocaventures.com or follow them on Twitter @ocaventures.