Israeli startup Ubimo takes in $7.5 mln in Pitango-led round

Israeli-based mobile marketing platform Ubimo has secured $7.5 million in Series B funding. Pitango Venture Capital led the round with participation from OurCrowd and YJ Capital.


Ubimo, the leading self­service platform for mobile marketing offering real world context targeting, has raised $7.5 million in Series B funding to further advance the company’s already impressive growth and customer achievements. The investment was led by Pitango Venture Capital, with OurCrowd and YJ Capital participating. This is YJ Capital’s first investment in an Israeli­based startup. With the $7.5 million investment, Ubimo has now raised a total of $9.7 million.

Hiroki Taniguchi, YJ Capital states: “We have been very impressed by Ubimo’s technology, progress and the team. In a very short time they have proved their technology is providing a real added value for advertisers. We believe their technology and solution will change the way advertisers reach their target audience. This is YJ Capital’s first investment in Israel and we are very excited to add them to our portfolio.”

Ubimo was founded in 2013 to enable brands and advertisers to leverage real world context together with the latest programmatic media buying technologies. Ubimo technology goes beyond location data, layering multiple real world signals such as local POI (point of interest) and business data, live weather and local events to build a real understanding of the user’s decision moments in real time. Dozens of Fortune 500 brands now benefit from Ubimo’s advanced targeting platform, receiving unprecedented results for their mobile advertising campaigns.

“We have seen demand exploding these past couple of years as brands and advertisers are discovering the true power in mobile. Marketers today realize that they can no longer treat mobile as an additional channel, and that this has to be the main pillar of their digital strategy.”

Said Ran Ben­Yair, Ubimo’s CEO. “Our unique SaaS platform gives our clients both the power of real world actionable insights and user behavior analytics together with full transparency and control.”

“We led this investment round for Ubimo because of its strong, fast, organic growth and with this additional capital the momentum will be even stronger,” said Rami Beracha General Partner at Pitango Ventures. “Ubimo is redefining targeted mobile advertising, taking things to a granular level like no company has before ­ bringing truly spectacular results to its clients.”

About Ubimo:
Founded in 2013, Ubimo’s mission is to transform mobile marketing. Ubimo’s platform helps mobile marketers enhance their media targeting results by using location and local data, first party data, live weather and local events. Utilizing Ubimo’s unique real­time data offers greater context for relevant messaging and awareness of the audience’s real world experience, resulting in unparalleled campaign results. Schedule a software demo today at

About Pitango Venture Capital:
Pitango Venture Capital, the leading venture capital firm in Israel, has been investing in technology entrepreneurs since 1993. With offices in Israel and Silicon Valley, California, Pitango currently manages several venture funds totaling over $1.6 billion in committed capital. Pitango has invested in more than 180 companies; among them are companies that have gone public, such as JinkoSolar and Radware, and companies that were acquired, such as dbMotion (acquired by AllScripts) Anobit (acquired by Apple) and Provigent (acquired by Broadcom). Pitango invests in seed, early stage startups, as well as growth phase companies in the IT, Life Sciences and Cleantech industries. Learn more at

About OurCrowd:
OurCrowd is the world’s leading equity crowdfunding platform for accredited investors to invest in Israeli and global companies. Managed by a team of seasoned investment professionals and led by serial entrepreneur Jon Medved, OurCrowd vets and selects opportunities, invests its own capital and brings startups to its accredited membership.
OurCrowd investors must meet stringent accreditation criteria and invest a minimum of $10,000 per deal of their choice. OurCrowd provides post­investment support to its portfolio companies, assigning industry experts as mentors and taking board seats. OurCrowd has raised over $130M in equity crowdfunding for its 70 portfolio companies, which include leading companies, such as: Borro, BillGuard, Consumer Physics (SCiO), BioCatch, Abe’s Market, and ReWalk, OurCrowd’s first portfolio company to complete a successful IPO on the NASDAQ. Visit us online at:

About YJ Capital:
YJ Capital Inc., owned 100% by Yahoo Japan Corporation, runs venture investment funds. With JPY 23bn committed, the funds invest in all internet related businesses at all stages, both in Japan and international markets.

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