Mobile retail app ShopJester grabs $600K seed

San Francisco-based mobile retail app Just Sales, which is rebranding as ShopJester, has secured $600,000 in seed funding. The investors included company co-founders Bob Pack, a former vice president of sales at NetZero and Roger Smith, former CEO of Silicon Valley Bank.


June 26, 2015 – San Francisco-based mobile retail app Just Sales is rebranding to ShopJester, and announces that it has raised $600,000 in seed funding, backed by co-founders Bob Pack, former VP of Sales at NetZero, and Roger Smith, previously a CEO of Silicon Valley Bank. Additional backers include Catherine Chang —a former Corporate Controller at Twitter, Harjit Deo formerly an Intel Executive, and Florian Leibert, the founder of MesoSphere and ex-Twitter data science engineer.

The newly named ShopJester is available on both iOS and Android devices. The service is an online shopping platform that allows customers to search products from 32 different retailers—including Macy’s, Nordstrom, Victoria’s Secret, Best Buy, and Sports Authority—all in one convenient place, without having to visit the individual stores’ sites. The company is unaffiliated with the brands it works with, and is powered by its own search engine. Sales commissions are put in place and revenues can scale with user growth.

ShopJester’s interface is clear and easy to use; customers scroll through retailers on the home screen, choose a product category and select the product that interests them from a Pinterest-style layout with images of products. The app aggregates the “Sales and New Arrival” items separately from each retailer, allowing users to sort quickly through these offerings. Customers can click a product for more information, and be prompted to similar products.

The Buy button sends users to the retailer’s shopping cart, so they can purchase directly from the vendor.

Working in a new partnership with Tango Card, ShopJester offers customers rewards points just for using the app, and points are tripled when a user makes a purchase. Derived from a percentage of the advertising revenue and commission on the product sales revenue, points are redeemable via Visa cash or Tango Card (accepted in over 45 different stores). Native advertising is also targeted at users in the product screen, and Facebook ads are included in the weekly deals section.

“While mobile shopping is a rapidly growing trend, there is currently nothing on the market that helps customers search for products from a variety of retailers from one centralized location. With ShopJester, we are focused on providing a more efficient and intuitive online shopping experience,” says CEO and former VP of Sales at NetZero, Bob Pack.

ShopJester differs from other online shopping platforms by virtue of its rewards system powered by Tango Card, and also its design that lets users browse more than 500,000 available products, which are updated on a weekly basis. In a mobile retail market, which, according to a study by Jupiter Research, is set to exceed $14 billion this year, ShopJester is poised to be on the forefront of mobile e-commerce.

“We aim to improve online shopping for consumers, and also reward them for their activity and purchases to help them save money. Our partnership with Tango Card and our recent seed funding further enables us to offer this positive user experience,” adds Pack.

Founded in 2014 by former VP of Sales at NetZero, Bob Pack, and originally known as Just Sales, the re-branded ShopJester has raised $600,000 from an experienced group of entrepreneurs and technology specialists. Now in partnership with Tango Card, ShopJester offers loyalty points for usage and purchases, and brings an intuitive shopping platform to e-commerce customers.

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