The Honest Company grabs $100 mln Series D


Santa Monica, California-based The Honest Company, which sells sell natural, non-toxic products and was co-founded by actress Jessica Alba, has raised $100 million in Series D funding. Glade Brook Capital Partners LLC led the round with participation from AllianceBernstein LP, Fidelity Management & Research Company, Wellington Management Company LLP and Institutional Venture Partners. Goldman Sachs served as placement agent.

PRESS RELEASE

SANTA MONICA, Calif.–(BUSINESS WIRE)–The Honest Company, (www.honest.com), a leading healthy lifestyle brand, today announced it has closed $100 million in Series D financing. New investors include Glade Brook Capital Partners LLC, which led the round, and AllianceBernstein L.P. (AB). Existing investors Fidelity Management & Research Company, Wellington Management Company LLP and Institutional Venture Partners also participated. Honest will use the new capital to accelerate its product roadmap, including the launch of its Honest Beauty line of skincare, color cosmetics, and hair care products, support its global expansion plans, and bolster its online and wholesale distribution.

“The Honest Company provides people with effective, safe, and accessible lifestyle products for healthy, happy lives. This funding will enable us to expand our current product offerings, support the upcoming launch of Honest Beauty, and further our goal of bringing Honest products to a greater number of households around the world,” said Brian Lee, The Honest Company Co-Founder and CEO.

The Honest Company launched in 2012 with 17 products. It has since expanded its portfolio to more than 120 products across baby care, personal care, home care, vitamins & supplements, and baby formula. The company’s products are currently available online at www.honest.com and at more than 4,000 retail partners across the United States and Canada, including Target, Whole Foods, Nordstrom, and Costco.

“At The Honest Company, we dream big to fulfill our vision of a healthier and more conscious future. With this funding and our partners’ support, we are being given an opportunity to make an even greater impact. We look forward to continuing our growth in the marketplace and meeting our consumers’ evolving needs,” said The Honest Company Founder and Chief Creative Officer, Jessica Alba.

Goldman, Sachs & Co. served as placement agent on the transaction.

For more information on The Honest Company please visit www.honest.com.

About The Honest Company
The Honest Company, a leading healthy lifestyle brand, is committed to creating products that are effective, safe, delightful, accessible and responsible. In pursuit of its mission to empower people to live a healthy and happy life, The Honest Company’s portfolio of 100+ products addresses the ever-growing category needs of baby, personal care, home care, vitamins & supplements, and gear. As a mission-driven company and trusted resource, Honest provides education, support and inspiration to its community of members. Honest was launched in 2012 and now has a presence across the U.S. and Canada at HONEST.com and in over 4,000 retail locations. The Honest Company is privately held and headquartered in Santa Monica, California.