Greycroft leads funding in EventBoard’s Series A

Salt Lake City, Utah-based EventBoard announced it has raised $6.5 million in Series A funding. Greycroft Partners led the round, which included Zetta Venture Partners and Origin Ventures. The company, which previously raised $1.5 million in seed-stage funding, develops technology to help schedule meetings and book rooms from any device. The company also provides data about meeting space use and effectiveness. As part of the Series A funding, Mark Terbeek of Greycroft joined as a full board member and Brent Hill of Origin joined as an observer.


EventBoard Secures $6.5 Million in Series A and Unveils New Workplace Collaboration Platform

Analytics Platform Helps Teams Improve How Organizations Meet, Aims to Help Save More than $37B in Lost Productivity

SILICON SLOPES, UTAH—November 11, 2015—Eleven million meetings take place each day in the U.S., it’s estimated that roughly one-third are unproductive, costing companies an estimated $37BEventBoard, a developer of cloud-based meeting tools and analytics helps companies reclaim meeting productivity and, today announced $6.5 million Series A funding round led by Greycroft Partners with significant participation from Zetta Venture Partners and Origin Ventures, and unveils its new platform to create a happier and more productive digital workplace.

Time spent in meetings has increased by eight to 10 percent annually since 2000, and workers today spend an average of 35 to 50 percent of their working hours in meetings. With more than 1,100 customers already using its platform from industries that include government, finance, education and technology, transformative change is sweeping across businesses that use EventBoard’s platform. This Series A brings the company’s total funding to $8 million and will fuel its vision to enable companies to see how they’re collaborating and, in turn, provide actionable recommendations on meeting technologies and space utilization.

“Our mission is to dramatically improve how organizations optimize the way their people, places, and workplace technologies come together.  People meet everyday and with meetings becoming an increasingly bigger part of employees’ working hours, it’s important to make them as productive as possible” said Shaun Ritchie, EventBoard co-founder and CEO. “The recent financing round is a testament to our strategic direction and will help power EventBoard’s analytical insights aimed at creating a better means to solve the biggest productivity issues organizations face today.”

EventBoard’s new platform unveiled today includes innovative features to optimize how meetings are planned and executed:

  • Activity-Driven Insights: A clean, clear, easy to  understand dashboard  that provides data about the company’s specific meeting behavior and concrete recommendations  for improvements. For the first time ever companies will have quantifiable data that shows how the technology, facilities and employees are engaging in a conference room. Based on the data, EventBoard will be able to offer recommendations to improve the how, where, when and what is needed for a successful meeting.
  • Mobile App: Enhanced capabilities beyond booking remotely, but also providing the ability to find a conference room that contains the resources (i.e. technology and equipment) you will need to make the meeting the most successful, and all of it can be done from your hand-held device and in advance of the meeting time. The app enables employees to not only schedule a meeting remotely but also see what conference rooms are available and alert the appropriate parties of their technology and equipment needs.
  • Floorplan Mapping: Provides a visual on what space is occupied or vacant and what technological or physical requirements (number of chairs, video conferencing vs. phone system, white board, video camera, etc). is needed for the meeting.

Workspace optimization, employee productivity and workplace efficiency are at the heart of EventBoard’s vision and offering. Meeting coordination, room technologies support, and meeting effectiveness have long been obstacles to business productivity. EventBoard’s analytics dashboards show how employees are engaging, who and how many people are showing up to meetings, for how long, how much time and space is needed, what technology is required, and the impact of “ghost meetings” (meetings that are scheduled, but no one attends). As companies grow, EventBoard helps companies plan future meeting space requirements based on insights delivered through analyzing company meeting behaviors, therefore creating the best possible outcomes for collaboration and productivity. This creates a holistic impact that the people and technology have on that space utilization.

“The most important investments a companies  make are in its people. The best companies enable their people to collaborate effectively through optimizing their work environment and technology, and is often the difference between great and average companies.,” said Mark Terbeek, partner at Greycroft Partners. “EventBoard is uniquely positioned to aggregate data and provide insights that fuels today’s most productive and efficient companies.”

About EventBoard

EventBoard is a cloud-based software and analytics platform for meeting management and analysis that helps companies maximize their workspace and enable their employees to work more efficiently. The platform provides employee-focused meeting tools and activity-driven insights, including eye-catching conference room displays, streamlined visitor management and detailed space use analytics that drive better decisions on space and facilities utilization. To date, the Salt Lake City-based startup has raised $8 million in capital from Google Ventures, Greycroft Partners, Zetta Venture Partners, Origin Ventures, Marc Benioff, Dave Elkington and Josh James, among others. The EventBoard display software is available on Apple iPad™ 2 or newer  and easily integrates with many existing calendar systems, including Google Apps, Microsoft Exchange, and Office 365. For more information on EventBoard, visit

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