Mountain View, California-based Teforia, a tea brewing device maker, has raised $5.1 million in funding. Upfront Ventures led the round with participation from other investors that included Lemnos Labs PreAngel and InnoSpring.
MOUNTAIN VIEW, Calif. — December 3, 2015 — Today Teforia, makers of the world’s most advanced tea brewing device, announces $5.1M in pre-launch Seed funding. The round was led by Upfront Ventures, with additional participation from Lemnos Labs, PreAngel and InnoSpring, among others. Teforia is using this capital to bring its intelligent tea infuser to the masses, with plans to continue research and development efforts toward future products and manufacture and ship its first devices in the coming months.
Founded by some of the top minds in product design behind category-defining devices such as the XBOX 360 and the Kindle Fire, Teforia launched as a first-of-its-kind intelligent tea brewing device. Utilizing proprietary machine-learning algorithms to give anyone the ability to enjoy a perfect cup of tea, Teforia also allows personalization with customizable flavor profiles, caffeine and antioxidant levels. Since its debut to the world last month, Teforia has been in distribution talks with several major retailers.
“We live in an era of unending innovation around coffee, and yet the experiences and processes surrounding tea have remained largely stagnant,” said Teforia founder and CEO Allen Han. “The food world has also evolved dramatically in recent years, while tea has gone overlooked. Teforia is righting this wrong by reinventing the tea brewing experience for the modern age, while still honoring the art and beauty of tea’s ancient tradition.”
Some of Teforia’s notable features include:
Personal recipe creation–Users can seamlessly adjust the various properties of any tea to create and save their own recipes with custom antioxidant levels, flavor and aroma notes.
Caffeine management–Program customized day and night settings for brewing tea with ideal caffeine levels based on your preferences and performance needs at various times of the day. Users are even able to decrease caffeine content by up to 67%.
Antioxidant amplification–Users can increase the amount of Gallocatechin (one of the major antioxidants found in tea) by up to 133% to create even healthier cups of tea.
Eco-friendly packaging–All Teforia tea packaging is made from paper pulp and is fully recyclable and compostable.
Elegant design–Transparent infusion chamber and carafe allow users to experience the beauty and magic of dancing tea leaves and sophisticated SIPS technology (Selective Infusion Profile System) to remain more connected than ever with the ancient ritual of tea brewing.
“As an avid tea drinker myself, I’m well aware of the beauty of a perfectly brewed cup of tea, as well as the difficulty in achieving that level of excellence,” said Upfront Ventures partner Yves Sisteron. “When I saw what the Teforia devices was capable of, and considered the massive size of the global tea-drinking market, I knew immediately that this was a company I wanted to back. I could not be more excited to see this device entering the market.”
The food and beverage tech space is growing at a rapid pace, with recent reports forecasting the global market for smart kitchen appliances growing at CAGR (“compound annual growth rate”) of 29.1% from 2014 to 2022, and reaching $2.73 billion by 2022. Teforia’s recent success in selling out of its first batch of advance-order tea infusers in less than one month and strong retailer interests, along with the backing of prominent venture investors, positions the company to continue innovating at the bleeding edge of connected kitchen technology.
After quickly selling out of the first batch, Teforia announces today that an additional batch of 250 infusers will be available for a limited time for a special pre-sales purchase price for $699 — 45% off the MSRP of $1299. These devices will begin shipping in Spring 2016, after the first batch of devices has shipped.
To learn more and purchase your Teforia, visit www.teforia.com.
Teforia aims to blend the ancient tradition of tea with first-of-its-kind intelligent brewing technology to create an unmatched sensory experience for the modern world. The company’s flagship product, Teforia, is the first machine-learning-powered tea infusion device and promises to brew the “best cup of tea you’ve never had,” easily and automatically. Part companion and part guide, Teforia’s goal is to help you discover and enjoy the world of exceptional tea, while removing the traditional barriers associated with this journey. Led by founder & CEO Allen Han and CTO Kris Efland, award-winning product designers behind category-defining products such as the XBOX 360 and the Kindle Fire, Teforia was founded in 2014 and is headquartered in Mountain View, CA. For more information, please visit: teforia.com.