Los Angeles-based private equity firm Monogram Capital Partners made a minority growth investment in Country Archer Jerky Co, a premium beef jerky brand headquartered in San Bernardino, California. Financial terms of the investment were not disclosed.
Country Archer Jerky Co., one of the fastest growing brands in the premium beef jerky category, announced a minority growth investment by Monogram Capital Partners, a Los Angeles-based private equity firm focused on consumer and retail investments. The Monogram investment will enable Country Archer to accelerate nationwide distribution, expand its product offerings, and build upon its already strong consumer awareness and advocacy.
Founded by Eugene Kang and Susan Kang in 2011, Country Archer is known for its better-for-you ingredient deck and innovative and appealing flavors. “After surveying the category extensively, we determined that Country Archer’s product was uniquely differentiated. In addition to being one of the few self-manufactured brands on the market, and achieving the quality and supply chain controls that comes with that, Country Archer highlights an ingredient driven process that emphasizes grass fed beef and organic seasonings. We are extremely excited to partner with Eugene and Susan on this next phase of rapid growth,” says Monogram Co-Founder Jared Stein.
Over the past few years, the Company has been growing rapidly, roughly doubling its sales annually and expanding into new points of distribution nationwide. “We view Country Archer’s category leading growth metrics in both the natural and conventional channels as a sign of the customer identifying and enjoying a high quality product that has widespread, crossover appeal,” says Monogram Co-Founder Oliver Nordlinger.
With significant innovation in its product lines (including the recent launch of its grass-fed line and the forthcoming launch of its meat-based protein bar) and continued introduction of exciting new flavors, Country Archer is quickly becoming a tastemaker in the category. “As Founders, Eugene and Susan exhibit a special combination of great vision and the manufacturing capability to produce an expanding portfolio of great products under the Country Archer brand,” adds Greg Willsey, a Partner at Monogram who joined the firm after most recently serving as COO and CFO of POM Wonderful.
“In Monogram we saw a value-added partner who could help us execute on our vision and take Country Archer to the next level. Susan and I are extremely proud of the company we have built and believe strongly that this partnership will help us reach our full potential,” commented Country Archer Founder Eugene Kang.
About Country Archer Jerky Co.
Headquartered in San Bernardino, CA, Country Archer has a rich thirty year heritage as a premium jerky manufacturer. Founders Eugene and Susan Kang purchased the business in 2011 to bring this high quality product to the masses. Country Archer manufactures its own line of artisanal jerky products using grass-fed proteins and organic ingredients and absolutely no artificial preservatives. The company focuses on developing original flavors with widespread appeal, such as Sriracha, Sweet Jalapeno, and Hickory Smoke.
About Monogram Capital Partners
Headquartered in Los Angeles, CA and founded in 2014, Monogram Capital focuses exclusively on investing in emerging consumer and retail brands through both minority growth and control transactions. The firm looks for opportunities to partner with founders and strong management teams, investing $5-30 million per transaction. Country Archer represents the firm’s fourth platform investment in two years.