MenschDanke Group buys VC-backed Versus.com


MenschDanke Group has acquired Berlin-based product comparison platform Versus.com. No financial terms were disclosed. Versus.com’s backers included Earlybird Venture Capital, Dave McClure of 500 Startups and High-Tech Gründerfonds.

PRESS RELEASE

London, UK/Berlin, Germany, 20th July 2016 – Versus.com, the world’s most sophisticated product comparison platform, today announced that it has been acquired for an undisclosed sum by the MenschDanke Group.

The deal sees all of Versus.com assets and staff transferred to the MenschDanke Group with immediate effect. Versus.com will continue to operate as a stand-alone business and brand.

The MenschDanke Group sees the deal as a perfect fit for its group of companies, which will cross promote Versus’ unique multi-lingual (supporting 18 languages) comparison engine (offering 160 million live product comparisons) and records more than 2 million unique web sessions per month and notes 1 million native mobile sessions per month.
The MenschDanke Group of companies include: gutscheinpony.de (a voucher and coupon business); schnaeppchenfuchs.com (an online discount shopping destination); and tripdoo.de (an online travel shop). In total, the MenschDanke Group had more than 70 million visitors to its group of companies in the last year and sales exceeded 750mn EUR.

Ramin G. Farr, CEO and founder of Versus.com, said, “By combining the powerful and insightful product comparison platform that is Versus.com, with the scale and depth of offering of the MenschDanke Group we have the opportunity to add value to all of our millions of regular visitors. It’s been an incredible journey over the last four years and I’ve enjoyed the challenge of building Versus to the business it is today. I want to say a big thank you to the team that has worked tirelessly to make Versus such a success. With the MenschDanke Group, Versus is in good hands.”

Clemens Weidenback, COO and Altan Sarisin, CTO of the MenschDanke Group, said, “Following a lot of interest in Versus we are delighted to announce the acquisition which we see as the perfect fit for the consumer product websites offered by the MenschDanke Group. Versus offers a unique data-driven opportunity to enlarge our footprint internationally and to enhance our services to our broad customer base.”

For more information about Versus.com, please visit www.versus.com.

About VERSUS
Versus is the world’s most advanced comparison engine, featuring 160M comparisons, natural language generation, 18 languages, a social layer, an object-orientated product model, the deepest product data and the most accurate product score combining specs with user preference on feature.

About the MenschDanke Group
MenschDanke Group helps advertisers and retailers connect with their target audience increasing sales, downloads and engagement. With more than 750mn EUR revenue generated for our partners, we strive to innovate, improve and expand our brand. On a daily basis we offer our loyal community the best bargains, coupons and deals, driving ROI for retailers and helping over 70 million visitors over the past 12 months to save money.

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