Pleasant Hill, California-based SYNQY Corp, a brand engagement platform, has secured $4.5 million in seed funding. The investors were not named.
September 19, 2016, Pleasant Hill, CA – SYNQY Corporation today announced it has raised $4.5M USD in seed funding from private investors. The capital infusion is funding the development and launch of SYNQY’s next generation Brand Engagement Platform and expanding partnerships in the consumer product goods and electronic sectors. The investment is helping SYNQY provide innovative, omni-channel solutions to the $500 billion trade promotion market.
“SYNQY is transforming marketing at the point of sale,” said Michael Weissman, SYNQY CEO. “Our patent-pending technology lets manufacturers drive the most brand engagement possible – right at the moment of truth – resulting in more sales conversions. That’s why we’ve been able to raise so much money from private investors.”
SYNQY’s network of intelligent touch points are already loaded on more than 1,000 websites and are actively providing valuable information to millions of unique monthly visitors. The company is working with leading brand marketers and resellers including Nestle, Unilever, Kenwood and SiriusXM.
“The appeal of SYNQY is it allows us to give shoppers on our retailers’ websites a branded, rich media content experience that we can easily update to stay fresh and reflect our latest products and promotions,” said Tony Mercado, Marketing Development Manager, Car Electronics Sector, KENWOOD. “It also keeps the shoppers on our retailer’s website, encouraging them to execute their buying decision with that retailer.”
According to Nielsen, of the $500B spent in trade promotion each year, 71% of that investment ($350B) generates a negative return on investment for the manufacturer. SYNQY has delivered 100x higher brand engagement than other marketing techniques and this is driving unprecedented improvements in brand consideration and conversion at the pivotal moment of truth in the shopper’s journey.
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SYNQY Corporation is a software as a service (SaaS) company that is revolutionizing marketing at the online point of sale. The SYNQY Brand Engagement Platform helps marketers deliver unparalleled brand engagement by enabling a network of intelligent touch points across their reseller channels. Learn more at www.synqy.com or follow us at https://twitter.com/synqy