VC-backed Bluebridge sells church and tourism business units

Bluebridge, a mobile app platform provider, has sold its church and tourism business units in two separate deals totaling $8 million. PushPay acquired Bluebridge Churches for $3.1 million while Simpleview bought Bluebridge Tourism for $4.9 million. Bluebridge’s backers include Cultivation Capital, Allos Ventures and the HALO Investor Group.


FISHERS, Ind. – Bluebridge, a Software-as-a-Service mobile app engagement platform for churches, tourism entities and employers, today announced the sale of its church and tourism business units in two separate transactions totaling $8 million. The deals enable Bluebridge to completely focus on its blossoming employee engagement business unit, Emplify.

echurch powered by PushPay, a technology provider of mobile giving and engagement solutions for faith-based organizations, acquired Bluebridge Churches. Simpleview, a provider of sales and marketing solutions for destination marketing organizations, acquired Bluebridge Tourism.

Bluebridge now turns its complete attention toward further growth in Emplify, its engagement app platform that helps organizations connect with and inspire their teams through configurable mobile apps to improve employee engagement. Using native mobile app content and instant push notifications for communication, Emplify gives employees a voice and an avenue for feedback, connects employees to one another to foster deeper relationships and helps employers communicate key company information and share resources in an easy-to-use employee-branded app. Emplify also measures employee engagement with surveys that analyze 15 key drivers of engagement to turn employee engagement insights into better business outcomes.

Fueled by a $3 million Series A funding round led by Allos Ventures and Cultivation Capital, Emplify was brought to market in July 2016. Emplify quickly gained traction with tens of thousands of employees in the construction, retail, real estate, manufacturing and healthcare industries. Customers include NFL Trust, Duke Realty, RT Moore, Medxcel, Which Wich and Gaylor Electric. Now with over 50 employees and more than 50 customers, the company is growing its annual recurring revenue more than 75 percent quarter over quarter.

“Employee engagement has always been paramount to us at Bluebridge. What started as an internal engagement app for our team quickly evolved into our most successful product line ever,” said Santiago Jaramillo, CEO and founder of Emplify. “We’re excited to put these funds directly to work as we scale and continue the rapid growth of Emplify as we seek to help millions of employees be more engaged with their work.”

About Bluebridge
Since launching its one-of-a-kind, customizable mobile app Software-as-a-Service platform in 2011, Bluebridge has reached half a million people with its world-class mobile apps helping hundreds of churches, tourism bureaus, universities and corporate enterprises communicate with and interact with their audiences.

About Emplify
Emplify is the world’s leading employee engagement app platform that provides organizations with a better, mobile-first way to improve engagement through easily-accessible employee-branded mobile apps. Customers include Medxcel Facilities Management, R.T. Moore, Which Wich, Duke Realty, Gaylor Electric, the NFL Trust and many more. Powered by Bluebridge’s app platform that has more than 800 branded mobile apps across the Apple and Android app stores with over 16 million push notifications sent, Emplify’s platform is proven, scalable, easy-to-use and highly accessible for employees. Learn more at

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