Mainsail Partners sells Zen Planner to PE-backed Daxko


Daxko, which is backed by GI Partners, has acquired Denver-based Zen Planner, a provider of of member management software, payments and integrated websites to gyms, martial arts schools and fitness studios. The seller was Mainsail Partners. No financial terms were disclosed.

PRESS RELEASE

BIRMINGHAM, AL [March 20, 2017] – Daxko announced today it has acquired Zen Planner, a Denver-based provider of member management software, payments, and integrated websites to over 5,500 gyms, martial arts schools, and fitness studios. This acquisition represents a meaningful and logical expansion for Daxko in serving the industry with a shared vision for delivering innovative solutions and providing exceptional experiences to customers and team members alike.

This combination creates the only software company capable of serving every segment of the member-based health & wellness market, as Daxko is already the leading provider of enterprise software to large member-based health & wellness organizations, including YMCAs, JCCs, health & fitness clubs, wellness centers, and campus recreation centers. Daxko now has global reach spanning 58 countries, nearly 7,000 customers, and tens of millions of members.

“For over 15 years, Daxko has maintained relentless focus on serving this industry,” says Daxko’s CEO, Dave Gray. “We’re excited to add Zen Planner to the Daxko family, which sharpens that focus even further.”

“Zen Planner has an amazing team of people who are committed to the success of our small business customers. I’m confident that this transaction will enable us to accelerate development of tools and resources for our customers,” says Jeff Gardner, CEO of Zen Planner. “Not only are we aligned in our vision to make communities healthier and happier, but we share the belief that a strong company culture is a key ingredient for success.”

“We have been extremely impressed with Jeff and his entire team. It’s rare to find a company with such a similar view on culture, people, and customers,” adds Gray. “We’re confident this powerful and unique combination will further help our nearly 7,000 customers succeed in building healthier communities.”

Travis Pearson, a member of Daxko’s Board of Directors and Managing Director of GI Partners, which acquired a majority stake in Daxko in 2016, shares “We are very pleased with Daxko’s growth and development since our investment. Zen Planner has a history of innovation and is a strong complement to Daxko’s business that will extend the company’s reach.”

Daxko is a portfolio company of GI Partners, and was represented by Atlas Technology Group and Bradley Arant Boult Cummings LLP. Prior to the acquisition, Zen Planner was a portfolio company of Mainsail Partners and was represented by JMP Securities LLC and Fenwick & West LLP.

Zen Planner and its 88 team members will join the Daxko team and will continue to be led by Jeff Gardner as President from their Highlands Ranch, Colorado offices.

About Daxko
Headquartered in Birmingham, Alabama, Daxko is the leading provider of software solutions to the member-based health & wellness market. Daxko’s innovative portfolio of solutions helps customers achieve high levels of operational efficiency, strong fiscal management, and increased engagement of their communities. Daxko now employs over 280 team members. For additional information, please visit Daxko.com.

About Zen Planner
Denver-based Zen Planner, now “a Daxko company,” provides over 5,500 health & wellness business owners in 58 countries the tools they need to scale their business and build healthier communities. Zen Planner’s comprehensive suite includes member management SaaS software, staff and member apps, integrated websites and more. For additional information, please visit ZenPlanner.com

About GI Partners
Founded in 2001, GI Partners is a leading middle market private equity investment firm based in San Francisco. The firm has raised over $13 billion in capital commitments through private equity and real estate strategies from recognized institutional investors across the globe. GI Partners is active in a number of key sectors, including IT Infrastructure, Healthcare, Software, and Services. For more information on GI Partners and its entire portfolio, please visit gipartners.com.

About Mainsail Partners
Mainsail Partners is a growth equity firm that invests exclusively in growing bootstrapped companies in three core industry sectors: software, technology-enabled services, and healthcare. The San Francisco-based firm was founded in 2003 and has raised over $750 million in committed capital. For further information, please visit mainsailpartners.com.

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