NewsWhip, a content analytics provider, has hired Brett Lofgren as president of the North American operation. Also, Lofgren will assume global chief revenue officer duties. Previously, Lofgren worked at Contently where he served as chief revenue officer. NewsWhip’s backers include Tribal Ventures.
5th April 2017: Leading content analytics firm NewsWhip today announced veteran digital media executive Brett Lofgren has joined the leadership team as the President of the North American Operation.
Based out of NewsWhip’s New York office, Mr Lofgren will also take on Global Chief Revenue Officer duties. He will be responsible for directing overall growth and revenue strategy for the company.
With 20 years of experience in digital media, Mr Lofgren joins NewsWhip from content marketing platform Contently, where he also served as CRO. He previously held C-Level roles at publisher monetisation platform 33Across, Epic Advertising, and Yahoo!, among others.
Leading publishers, marketers and brands, including the BBC, the Washington Post, Edelman and MasterCard, use NewsWhip to create data-driven editorial agendas, marketing plans, and communications strategies. The company now has 400 clients in over 20 countries, counting thousands of daily users in the media, marketing and communications industries.
Mr Lofgren said: “When I was introduced to the folks at NewsWhip in 2016, I uncovered a technology that can reveal the stories, people and formats that will win attention and predict story performance. This provides publishers with the insight and ROI predictability required for any modern-day storyteller. In a world for infinite competition for human attention, I viewed this as a new and necessary requirement for audience growth.
For someone who has spent his career being commercially focused, I saw unlimited use-cases for this type of intelligence. Brands and publishers will always need to communicate with their audiences and here lies the foundation that ties it all together. Plain and simply, I needed to become involved with this pioneering tech company,” he added.
NewsWhip CEO Paul Quigley said: “With Brett, we were thrilled to find a leader with incredible commercial experience and judgment who also happens to be an absolute lock for NewsWhip’s culture. Over his career, he has built processes, managed high performing teams and led companies, always with intelligence, drive and humility. He’ll be an inspiration to our US commercial team, and for the Dublin product team too.
With Brett overseeing our sales, marketing and customer success, our customers can expect big improvements in how we support them in growing their audiences and impact. We are looking forward to building a great company together, and transform the audience understanding of our customers.”
NewsWhip’s technology analyzes millions of stories, social media posts and videos each hour, and delivers the earliest signals of breaking stories, pre-viral content and emerging trends around the world. The company’s advanced machine learning capabilities can now also predict what stories will trend on social media minutes after publication.
In February, NewsWhip announced a Series A funding round of $6.4 million, led by Tribal Ventures, with participation by The Associated Press, clients of Cantor Fitzgerald, and others.
The company have said that the funding will be used to further develop NewsWhip’s technologies, which are used today across the media, marketing, and public relations sectors to predict trends, spot influencers and develop editorial strategy.
February also saw the launch of NewsWhip Analytics, a content performance platform that allows content creators, marketers and communications professionals to see the stories engaging audiences on different platforms.