New York City-based BounceX, a provider of cloud-based behavioral marketing solutions, has secured $31 million in funding. The backers included Silicon Valley Bank.
NEW YORK, NY (May 23, 2017) – BounceX, the leader in cloud-based behavioral marketing and Inc.’s Fastest Growing Software Company, today announced it has closed $31M in growth capital financing from Silicon Valley Bank (SVB) and its original venture investors. The new capital will be used to make strategic eight-figure acquisitions, significantly expand the company’s engineering resources, and invest in its proprietary database and device graph to support its growing list of clients.
“Consumers are demanding a more relevant browsing experience across devices and channels, and brands are scrambling to meet these needs. We have unlocked this capability and are experiencing an influx of demand for our products from the largest digital enterprises in the world.” said BounceX CEO Ryan Urban. “BounceX has created a new scalable revenue channel for marketers, and this funding will allow us to continue to invest heavily in further increasing product performance.”
With this new injection of funds, BounceX will focus on deepening the breadth and depth of its proprietary consumer database, expanding its product offerings to help facilitate more relevant and timely consumer interactions and empowering brands to unlock previously inaccessible revenue.
Since launching in 2012, BounceX experienced 14,575% three-year growth, and increased average client size by 4x with the release of two additional product offerings. It currently partners with some of the world’s leading enterprises including Uniqlo, Neiman Marcus, Rodale, Time Inc., and JetBlue. Additional accolades include: Inc. 5000’s fastest growing software company in the US and seventh fastest growing company overall; number 5 on Deloitte’s North America Technology Fast 500; #1 in New York for Entrepreneur & Culture IQ’s Top Company Culture; Crain’s New York Best Place to Work; and SmartCEO’s winner of its Corporate Culture Awards.
“Digital marketing is ripe for serious disruption as consumers increasingly move unpredictably across a proliferation of channels and devices,” said Melissa Stepanis, New York market manager for Silicon Valley Bank. “BounceX is a leader in digital marketing solutions, with potential to transform and make a significant impact on the industry. The company’s growth since they started serves as a major testament to the team’s strategic vision and unwavering focus on performance. We are excited to support a company that is consistently delivering client value and leading with innovation.”
Launched in New York City in 2012, BounceX is the leader in cloud-based behavioral marketing and the Inc.’s fastest growing software company in America. BounceX’s Behavioral Marketing Cloud™ identifies previously anonymous visitors, enabling organizations to unlock people-based marketing experiences. For the first time, online businesses are able to target previously unidentifiable opportunities both on and off site. BounceX software is trusted by global enterprises such as Lufthansa, Sears, Uniqlo, Hearst Properties and Comcast. Learn more at BounceX.com.