CID Capital sells Matilda Jane to Webster Capital

Webster Capital has acquired clothing brand Matilda Jane Clothing from CID Capital. No financial terms were disclosed. Morgan Stanley Alternative Investment Partners, Gates Capital Partners, PNC and THL Credit provided the financing for the deal while Goodwin Procter LLP acted as legal adviser to Webster Capital.


Waltham, MA (May 4, 2017) – Webster Capital is pleased to announce that it has acquired Matilda Jane Clothing (the “Company” or “Matilda Jane”) from CID Capital, an Indianapolis-based private equity firm.

Founded in 2002 with the mission of “keeping a little girl, a little girl”, Matilda Jane is a designer and provider of specialty apparel and accessories for girls, babies, tweens and women. The Company distributes its products through a network of Trunk Keepers that sell through in-home events in all 50 states. Matilda Jane has a differentiated brand that is whimsical and playful, embodying the spirit and imagination of childhood through its unique designs and silhouettes.

“Webster Capital is excited to partner with Matilda Jane. We have great respect for the brand, the management team and the Trunk Keeper network. Together, we will achieve the next level of growth for Matilda Jane as it continues to provide mothers and daughters with beautiful products and great customer service” said Donald Steiner, Managing Partner of Webster Capital.

Jeff Blade, CEO of Matilda Jane added: “We knew from the beginning of our discussions that we wanted to work with the Webster Capital team, including Don Steiner, Doug Williams and Alicia Alexander. They have an impressive track record of partnering with consumer growth companies to unlock their potential, and we believe Matilda Jane will benefit greatly from Webster’s perspective, expertise, strategic guidance and contact network as we continue our long-term growth as a successful, sustainable company.”

Don Steiner and Doug Williams, Operating Partner, will serve with Jeff Blade on the Matilda Jane board. Mr. Steiner has prior experience as an investor and director at Hanna Andersson, Garnet Hill and many other consumer and apparel brands. Mr. Williams has been President of Polo Ralph Lauren where he was responsible for most of their product lines including Ralph Lauren Kids.

Webster Capital is partnering with Morgan Stanley Alternative Investment Partners, Gates Capital Partners, PNC and THL Credit to provide financing. Goodwin Procter LLP acted as legal advisor to Webster Capital.

About Webster Capital
Founded in 2003, Webster Capital is a private equity firm with over $600 million of committed capital which invests in the branded consumer and healthcare services industries. Webster Capital provides equity financing, expertise, and a broad contact network for management buyouts and growth capital. For additional information on Webster Capital please visit

About Matilda Jane Clothing
Matilda Jane has one overriding goal – to bring happiness into the lives of their customers. The Company’s whimsical approach to texture, pattern, and color results in designs that are youthful, playful, and expressive. Matilda Jane clothing is available in babies, girls, tweens and adult sizes. Led by a seasoned management team, the Company primarily sell its products through in-home trunk shows across all 50 states. For additional information on Matilda Jane please visit

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