PromoRepublic nabs $1.2 mln seed


San Francisco-based PromoRepublic, a provider of a social media content discovery and creation software as a service, has raised $1.2 million in seed funding. The investors included Finnish Funding Agency for Innovation Tekes, Howzat Partners, Digital Future and Spring Capital.

PRESS RELEASE

San Francisco-based Finnish startup PromoRepubliс, which runs a social media content discovery and creation software as a service, has closed a $1.2 million seed round. PromoRepubliс helps small businesses and marketers to shine on social media with professional visual posts for Facebook eliminating the need to create them.

The seed round will be used to develop an AI system that will analyze Facebook, Instagram and Twitter content and its effectiveness, and automatically generate templates based on the best SMB posts for each business category. This means to improve PromoRepublic’s under-the-hood deep learning system of content discovery, to integrate with core partners like Hootsuite, HubSpot, Buffer, Yext and to add new features to the content intelligence tool.

Investors in this seed round include strategy consultant to early-stage businesses Cecily Drucker, ex-chief malware expert at Facebook Nick Bilogorskiy, angel investor Aviram Jenik, business modeling guru David Lottenbach, Finnish Funding Agency for Innovation Tekes, as well as Howzat Partners, Digital Future, and Spring Capital VC firms.

“Our mission is to boost the creativity and quality of visual content that SMB owners post to Facebook, Instagram and other social networks with help of deep learning and AI” startup co-founder Max Pecherskyi tells us.

“We have spoken to Facebook representatives several times — the fact that SMB’s content quality is very low is a huge pain for them and SMBs, because as a result SMB owners do not consider Facebook to be an effective channel for promoting business. Only a fraction of SMBs on Facebook actively post and use paid ad features. We are on a mission of bringing Facebook back to SMBs marketing stack with templates, automation and AI” Pecherskiy says.

The startup launched its content builder in 2014 and over the next years went through three accelerators in Estonia, Finland and Chile. It is currently based in San Francisco and Helsinki and is operating in US, Canada, Australia, UK and New Zealand. PromoRepublic userbase is 50,000 SMBs and marketers with over 5.5 million subscribers of their social media profiles, who have already discovered, created and published more than 2.5 million stunning visual posts.

PromoRepublic has a base of hundreds of thousands highly context-relevant social media templates and images. This library is constantly updated based on content effectiveness data, user behavior and interactions. “Soon smart engine will suggest relevant content to a customer automatically. So the customer will just need to approve it for publication on Facebook with one click” Pecherskyi said.

Links:
Press kit: http://bit.ly/promorepublic-presskit,
Press release: http://bit.ly/promorepublic-release
PromoRepublic on CrunchBase: https://www.crunchbase.com/organization/promorepublic
PromoRepublic’s story on thenextweb.com.

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