ConversionPoint Technologies buys VC-backed Sellpoints

ConversionPoint Technologies Inc has acquired Emeryville, California-based Sellpoints Inc, an ecommerce tech provider. No financial terms were disclosed. Sellpoints’ backers included Menlo Ventures, Granite Ventures and IBM.


Irvine, CA – December 11, 2017 – ConversionPoint Technologies Inc., an e-Commerce technology group, has acquired Sellpoints, Inc., an e-Commerce technology provider dedicated to helping retailers sell more online.

Sellpoints, through its OMNI and ReTargeter platforms, powers more than 10 billion hits per month for major brands and retailers, with its technology integrated into a majority of the top online U.S retailers.

“The acquisition of Sellpoints reflects our growth strategy aimed at addressing the rising costs of e-Commerce customer acquisition and typical lack of ROI focus when selling directly, through online retail or on Amazon,” stated Robert Tallack, CEO of ConversionPoint Technologies. “Sellpoints effectively addresses these challenges like no other, which is reflected in their marquee customer base of 500-plus major global brands. Further, Sellpoints’ online retail relationships have taken years to cultivate, which also creates a significant barrier to entry to others in this space.”

Paid search, programmatic display, cost-per-click affiliates and third-party lead generation are all standard tools e-Commerce marketers use to gain market share. However, according to Tallack, most e-Commerce marketers have little understanding of how to implement strategies that will reduce cost per acquisition (CPA) and increase lifetime value (LTV).

“Bringing Sellpoints into our portfolio of e-Commerce technology companies furthers our mission of deploying best-of-breed technologies to help brands, retailers, advertisers and agencies sell more efficiently and profitably online,” said Tallack.

Today’s highly-competitive marketplace demands that sellers be experts in all three areas of e-Commerce: direct (.com), online retail and Amazon. This can be daunting, since each channel has its own nuances and numerous pitfalls. “Each of our companies offer solutions and expertise perfectly tuned for each channel,” added Tallack. “Sellpoints addresses the online retail and Amazon markets with proprietary content strategies that result in higher product visibility which translates into sales.”

Sellpoints has operated in the e-Commerce space for over 17 years. Its investors include Menlo Ventures, Granite Ventures and IBM, who all continue to be ConversionPoint shareholders. Details of the transaction remain confidential.

“We couldn’t be more excited to be a part of the ConversionPoint vision of helping top tier brands profitably sell more online and increase return on ad spend,” commented Sellpoints CEO, Brian O’Keefe. “Combining our expertise in the retail eCommerce channel with ConversionPoint’s other cross-channel technologies will allow our clients to make the most of every customer interaction.”

About Sellpoints
Sellpoints is an e-Commerce technology provider dedicated to helping brands and retailers sell more online. It achieves this by attracting qualified shoppers to product pages using traditional traffic acquisition channels (SEO, PPC) as well as innovative, predictive advertising solutions. Sellpoints then engages shoppers with the most relevant, targeted rich media content that increases the time spent interacting with the product description. Every interaction and transaction are tracked and analyzed, and with the resulting information applied to acquire more qualified traffic and drive further engagement.

For more information about Sellpoints, go to

About ConversionPoint Technologies
ConversionPoint Technologies, Inc. is a complementary group of e-Commerce technology providers that are changing how brands, advertisers and agencies connect with, acquire and retain customers. The company offers AI-enabled media optimization, CRM, and robust post-purchase modules that automate product delivery and remarketing. Addressing the three main channels of e-Commerce: direct (.com), online retail and Amazon, the company’s advanced proprietary technologies increases conversions, lifetime customer value, and return on ad spend. Connect on Twitter, LinkedIn or

Take your pick!

  • Buyouts delivers exclusive news and analysis about private equity deals, fundraising, top-quartile managers and more. Get your FREE trial or subscribe now.
  • VC Journal provides exclusive news and analysis about venture capital deals, fundraising, top-quartile investors and more. Get your FREE trial or subscribe now.