VC-backed Sprout Social acquires social analytics firm Simply Measured


Sprout Social has acquired Seattle-based Simply Measured, a social analytics firm. No financial terms were disclosed. Sprout Social’s backers include Goldman Sachs, New Enterprise Associates and Lightbank, according to Crunchbase.

PRESS RELEASE

CHICAGO–(BUSINESS WIRE)–Sprout Social, a global provider of social media management, analytics and advocacy solutions today has acquired industry-leading social analytics firm, Simply Measured. Grounded in full-funnel analytics, Simply Measured gives social teams better intelligence to reach the right people, content marketers insight to create more relevant materials and digital agencies opportunities to win new business and foster client loyalty.

As the social analytics market is expected to grow to $9.54 Billion by 2022, scaling operations, consolidating software spend and making social connections profitable has never been more important. This acquisition expands the depth of Sprout’s current analytics offering and positions the company to lead the social analytics and listening markets.

“Sprout offers world-class social management, reporting and analytics across all segments and markets. Bringing Simply Measured into Sprout’s portfolio is a pivotal moment for us and our valued customers,” said Justyn Howard, CEO and Cofounder of Sprout Social. “We’ve long admired Simply Measured and their approach to technology and innovation, so are happy to welcome their passionate, talented team members and unique tools to Sprout.”

Iconic brand marketers, trusted global agencies and emerging businesses all grapple with a common challenge: How to effectively communicate on social media and measure the business impact and bottom line performance. Contextualized within a cultural environment where people’s interests shift, attention spans wane and influence varies, smarter solutions to engage customers and analyze social communities are paramount.

Built on user-friendly technology, Sprout and Simply Measured integrate across a number of social networks to offer actionable insights from social data. Both are Twitter Official Partners, with Sprout representing an elite set of companies who have been recognized by Twitter because of their exceptional products and proven success on the platform.

“Sprout Social’s acquisition of Simply Measured strengthens its position in the market by bringing together leading engagement and analytics solutions,” says Zach Hofer-Shall, Director of Ecosystem at Twitter. “The combined offering will fulfill many brands’ needs today: a data-centric approach to social media management, all through one end-to-end product.”

Founded in 2010, Simply Measured built a formidable operation and impressive client portfolio with a suite of solutions that expose and measure social media’s total impact, from conversations to conversions.

As the integration unfolds, Sprout and Simply Measured customers will continue to have access to both solutions. In a market filled with poorly integrated, overpriced and often difficult to use solutions, intelligent product integrations and customer-focused enhancements are planned—with an end goal of total integration for a seamless Sprout experience.

The company’s global headquarters will remain in Chicago, with Simply Measured’s Seattle office serving as a west coast hub alongside Sprout’s San Francisco outpost. Learn more about Sprout Social and Simply Measured.

About Sprout Social
Sprout Social offers social media management, analytics and advocacy solutions for leading agencies and brands, including Hyatt, GrubHub, Microsoft, Uber and Zendesk. Available via web browser, iOS and Android apps, Sprout’s engagement platform enables brands to more effectively communicate on social channels, collaborate across teams and provide an exceptional customer experience. Bambu by Sprout Social, a platform for advocacy, empowers employees to share curated content across their social networks to further amplify a brand’s reach and engagement. Headquartered in Chicago, Sprout is a Twitter Official Partner, Facebook Marketing Partner, Instagram Partner Program Member, LinkedIn Company Page Partner and Google+ Pages API Partner. Learn more at sproutsocial.com and getbambu.com.

About Simply Measured
Simply Measured offers the industry’s only full-funnel social analytics solution for more than 1,000 leading brands including adidas, Anheuser Busch, Edelman, Nordstrom and West Elm. Founded in 2010 and headquartered in Seattle, Simply Measured helps marketers measure everything from conversations to conversions, so you can prove social’s impact and improve performance. Simply Measured was recently named a Deloitte Fast 500 company and is a certified partner with Twitter, Facebook, YouTube, and Tumblr. Learn more at simplymeasured.com.

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