Golden Gate Capital has formed a new company PSEB Group. The new company will be composed of two of the private equity firm’s portfolio companies: Eddie Bauer LLC, an outdoor brand offering performance outerwear, apparel, footwear, accessories and gear; and specialty retailer Pacific Sunwear of California LLC. No financial terms were disclosed. Eddie Bauer CEO and President Mike Egeck will serve as CEO of PSEB.
SAN FRANCISCO–(BUSINESS WIRE)–Golden Gate Capital (“Golden Gate”), a leading private equity investment firm, today announced that it has established a new operating company, PSEB Group (“PSEB”). PSEB will be composed of two Golden Gate portfolio companies: Eddie Bauer, LLC (“Eddie Bauer”), an authentic outdoor brand offering performance outerwear, apparel, footwear, accessories and gear; and Pacific Sunwear of California, LLC (“PacSun”), a leading specialty retailer offering a cross-section of emerging brands and trending fashion through the lens of Los Angeles. In connection with the establishment of PSEB, Golden Gate will invest additional equity in PSEB to support its growth.
PSEB will have a retail footprint of over 700 stores and is on track for approximately $1.5 billion in combined total sales in 2018, including $400 million in ecommerce sales. Both brands are performing well, as Eddie Bauer and PacSun grew same-store sales by 6.5% and 5%, respectively, in 2017, and year-to-date, same-store sales are up 6% at Eddie Bauer and are up 8% at PacSun.
Eddie Bauer and PacSun will continue to operate independent front ends, including unique brand identities, design, merchandising, marketing, ecommerce and retail operations, while benefitting from shared services and enhanced scale. Eddie Bauer and PacSun stores will continue to operate as usual and customers will experience no changes.
Josh Olshansky, Managing Director at Golden Gate Capital, commented, “Eddie Bauer and PacSun are powerful brands with differentiated, loyal customer bases. By creating PSEB and investing additional equity, we will accelerate the growth trajectories for both businesses, while preserving the autonomy and discrete cultures of each brand. Both brands have made great progress in the past 24 months and have generated strong performance. Bringing these two brands onto a shared platform will allow us to fuel this momentum and unlock their next stages of growth.”
Eddie Bauer Chief Executive Officer and President Mike Egeck will serve as Chief Executive Officer of PSEB, with oversight of both the Eddie Bauer and PacSun brands.
Mr. Egeck commented, “PacSun’s curation of youth culture and brands through the lens of the California lifestyle permeates its brand in the same way Eddie Bauer’s heritage of outdoor innovation underpins its nearly hundred-year history. And while customers and fans of Eddie Bauer and PacSun won’t see any change in their store or online experience as a result of the creation of PSEB, they too will benefit as the brands are powered by a larger and stronger platform. We look forward to the competitive advantages that a unified shared services platform will provide us, while we continue to invest in the two brands’ consumer connections and distinct identities.”
The transaction is expected to close in the third quarter of 2018 and is subject to certain closing conditions.
About Golden Gate Capital
Golden Gate Capital is a San Francisco-based private equity investment firm with over $15 billion of capital under management. The principals of Golden Gate Capital have a long and successful history of investing across a wide range of industries and transaction types, including going-privates, corporate divestitures, and recapitalizations, as well as debt and public equity investments. Representative consumer sector investments sponsored by Golden Gate Capital include Express Oil Change & Tire Engineers, Mavis Discount Tire, Bob Evans Restaurants, Red Lobster, California Pizza Kitchen, and Zales. For more information, visit www.goldengatecap.com.
About Eddie Bauer, LLC
Eddie Bauer is an outdoor brand offering performance outerwear, apparel, footwear, accessories, and gear. For nearly 100 years, Eddie Bauer has been inspiring and enabling people to live their adventure. Eddie Bauer products carry a lifetime guarantee and are available online at www.eddiebauer.com, and at more than 400 stores in the United States, Canada, Germany, Japan, and other international markets.
About Pacific Sunwear of California, LLC
Pacific Sunwear of California, LLC and its subsidiaries (collectively, “PacSun” or the “Company”) are a leading specialty retailer delivering a curated collection of the most relevant brands and styles to a community of inspired youth through its unique 34-year heritage at the center of California lifestyle. The Company sells a combination of branded and proprietary casual apparel, accessories and footwear designed to appeal to teens and young adults. As of Jan. 2, 2018, the Company operates 422 stores in all 50 states and Puerto Rico. PacSun’s website address is www.pacsun.com.