Greenspring Associates leads $43 mln funding in Salsify

Boston-based Salsify, which operates a product platform that lets brands market to shoppers, announced it has raised $43 million in Series D funding. Greenspring Associates led the round, which included participation from existing investors Matrix Partners, Venrock, Underscore VC and North Bridge Venture Partners. The company, founded in 2012, has now raised more than $98 million in total financing.

Source: Company announcement

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