Abry Partners has made an investment in AdSwerve, a DoubleClick technology and service partner. No financial terms were disclosed. The Forbes M+A Group advised AdSwerve on the transaction.
GREENWOOD VILLAGE, Colo., Nov. 29, 2018 /PRNewswire/ — The Forbes M+A Group (Forbes), a leading transaction advisory firm, served as exclusive advisor to AdSwerve, the largest and most dominant DoubleClick technology and service partner, on its strategic investment from Abry Partners. The funding will be used to accelerate the next phase of growth at AdSwerve, which includes the August 14, 2018, $24 million acquisition of Analytics Pros, a Seattle based marketing and analytics company, which closes AdSwerve’s gap between ad technology and marketing technology.
“At this critical point in our business growth, we needed an advisor with a firm grasp on our organization and our industry to secure not only the right deal, but the right investment partner,” said AdSwerve CEO Clint Tasset. “We selected Forbes because of their excellent reputation, and they exceeded every expectation by taking the time to deeply understand our objectives, fiercely advocate for them, and deliver the best possible partner and terms.”
“Programmatic advertising is changing the way consumer products and services are marketed in profound ways,” said Dan Pellegrino, Managing Director and AdSwerve’s lead advisor, “Ad tech companies like AdSwerve are attracting major interest from investment groups who recognize this growing market opportunity. The Forbes transaction team’s (comprised of Bob Forbes, President; Dan Pellegrino, Managing Director; and Blake Shear, Director) unique and comprehensive approach goes beyond the easy deals to uncover new, high-value avenues for growth.”
More than $46 billion is forecasted to go to programmatic advertising in the U.S. in 2018, and it’s estimated that more than 86 percent of all digital display ads will be bought via automated channels by 2020.
AdSwerve is the largest and most dominant strategic technology and service partner for agencies and advertisers who employ the Google DoubleClick technology stack. AdSwerve is comprised of a highly experienced team that have executed over 500 billion impressions, providing for unrivaled domain expertise in building a technical bridge between the powerful market changing DoubleClick platform and its clients’ businesses.
About The Forbes M+A Group
The Forbes M+A Group is an award-winning Denver-based mergers and acquisitions advisory firm. The firm has a capital formation group and also serves buyers and sellers in middle-market M&A transactions. Forbes applies meticulous attention to detail helping business owners develop and execute M&A strategy, acquire companies and partner with investor groups for growth to maximize value in an eventual exit. Senior advisors at The Forbes M+A Group have more than 150 years of combined experience in transactions across a wide variety of industries. For more information regarding this transaction or The Forbes M+A Group please contact Max Eckstein.
About Abry Partners
Abry is one of the most experienced and successful media, communications, and business and information services sector focused private equity investment firms in North America. Since their founding in 1989, they have completed over $62 billion of leveraged transactions (including many roll-up investment strategies) and other private equity, mezzanine or preferred equity investments. Currently, they manage over $5.0 billion of capital in their active funds.