PowerPlant Ventures has led a $5 million Series A round for Los Angeles-based Your Super, a superfood startup. Other investors included Doehler Ventures. In addition to the funding, Dan Gluck, a partner at PowerPlant Ventures, will join Your Super’s board of directors.
LOS ANGELES, January 25, 2019 — Your Super (YourSuper.com) a line of 100-percent natural, organic, plant-based superfood mixes made exclusively of whole food ingredients, has announced a Series A investment of $5 million led by growth equity fund PowerPlant Ventures. Other investors include Doehler Ventures, an early stage investor in healthy food and beverage companies, in addition to high profile food angels. The Giannuzzi Group, a premier law firm dedicated solely to guiding clients in the better-for-you food, beverage and wellness industry, acted as legal counsel.
The financing will be used to accelerate Your Super’s growth, expand its team, and develop new products. It will also allow the company to create additional resources aimed at simplifying the adoption of a more whole food plant-based diet, including e-books and healthy eating guides. Dan Gluck, Partner at PowerPlant Ventures, will join Your Super’s board of directors.
“Your Super has built the foundation to be a major category disruptor because of its efficacious products, visionary leaders, strong brand, and capital efficient DTC model,” said Dan Gluck. “Michael and Kristel, who have created functional and thoughtfully crafted products with the nutritional power of produce and the convenience of supplements, are a powerful duo highly capable of carrying out their vision.”
“We fully align with PowerPlant’s mission to deliver better nutrition in more sustainable and ethical ways,” said Kristel de Groot, co-founder and CMO of Your Super. “You combine this synergy with their proven track record of investing in disruptive plant-centric brands, and we couldn’t think of a better partner for Your Super.”
Founded by Michael Kuech and Kristel de Groot in 2015, Your Super makes it easy to turn any food into a Super Food. It currently offers seven functional superfood mixes made of just five to six powerful, nutrient dense, complementary whole foods that are naturally high in micronutrients, including vitamins and minerals. Your Super can help people improve their health by harnessing the power of plants and, when taken regularly, act as a first line of defense against modern ailments. Your Super sources its ingredients, which currently include 22 superfoods such as Spirulina, Acai, Moringa, Wheatgrass, Baobab and Maca, directly from farmers and small suppliers around the world via a fully transparent supply chain. They test every single batch through a third party lab to ensure all ingredients are organic, non GMO, and offer peak health benefits. As a mission-driven company that believes everyone in the world deserves to be healthy, Your Super has partnered with Action Against Hunger to donate one life-saving whole food bar to malnourished children for every superfood mix sold.
In 2018, Your Super experienced 1000% growth, and has served hundreds of thousands of customers across the world. A classic e-commerce business, it has sold over 500,000 mixes to-date, with 95% of sales coming through YourSuper.com. In addition to online, its products can be found in select specialty retailers such as Erewhon in Los Angeles and ABC Home + Kitchen in New York City. The company has offices in Berlin and Los Angeles.
About Your Super
Your Super launched in Amsterdam in 2015 following co-founder Michael Kuech’s cancer diagnosis and subsequent search for ways to boost his immune system and overall health. Together with his partner Kristel de Groot, a health coach, they overhauled their diets to consist almost exclusively of whole, plant-based foods. Seeing extremely positive short- and longer-term results in how their bodies looked and felt, they set out to make it easier for others to also eat a more nutritious, plant-based diet. Along with orthomolecular nutritionists, Michael and Kristel created seven easy-to-use superfood mixes made of 100% organic, nutrient-dense, non GMO whole foods that could easily be added to just about any other food. With its 100% transparent supply chain, premium-quality products, and 1:1 give-back business model, Your Super is the next generation of conscious consumerism and social good. For more information, please visit www.yoursuper.com
About PowerPlant Ventures
PowerPlant Ventures is a growth equity fund investing in emerging consumer food & beverage, foodservice, and food tech companies. It provides capital, strategic guidance and operating expertise to visionary teams leading disruptive plant-centric brands. It is on a mission to re-architect our global food system by advancing world-changing companies that deliver better nutrition in more sustainable and ethical ways.