Blueshift rallies $15 mln Series B

San Francisco-based Blueshift, a customer data activation platform, has secured $15 million in Series B funding. SoftBank Ventures Asia led the round with participation from other investors that included Storm Ventures and Nexus Venture Partners. Also, Blueshift has named Josh Francia, the former vice president of marketing at LendingTree, as chief growth officer.

Source: Press Release