Leedfeeder snags Series A

Helsinki-based Leedfeeder, which helps B2B companies generate new leads from website analytics, has secured 3.1 million euros in Series A funding. Endeit Capital led the round with participation from Superhero Capital and Vendep Capital.


HELSINKI, Finland (April 9th, 2019) Leadfeeder, the company that helps B2B companies generate new leads from website analytics, has announced it has closed a €3.1 million series A investment round. The round was led by Dutch growth capital firm Endeit Capital, with Finland’s Superhero Capital and Vendep Capital also participating. The company will use the capital to further develop its AI-powered B2B lead automation tool, with the hiring of new talent and accelerated international expansion as top priorities.

Jelle-Jan Bruinsma, Partner at Endeit Capital said “We are extremely excited about our investment in Leadfeeder as it brings together key ingredients for success: A stellar and experienced team, laser-focused on creating value for their customers, best in class technology that is solving a hard and very real problem for sales teams, and exceptional traction for their solution in the US.”
“Leadfeeder is a pure-play B2B SaaS and thus is in the very center of our investment focus,” said Vendep Capital’s Jupe Arala. “The initial investment was based on the competence of Pekka and his team. We have been impressed by Leadfeeder’s continuing progress in forging relationships with great partners and its growing international footprint.”

Leadfeeder uses Google Analytics data to reveal the names and behavior of the companies visiting your website. This data integrates with your CRM and email marketing tools, pointing your sales department in the direction of companies interested in your services. This
bridges the gap between inbound interest and cold calling, generally being the largest revenue opportunity for Leadfeeder clients. The tool does not capture personal information about website visitors and is GDPR compliant.

“We are very excited by our new partnership with Endeit Capital and for the continued support of Superhero Capital and Vendep Capital,” said Leadfeeder CEO Pekka Koskinen. “Most B2B companies find it hard to continually generate new leads, and the process of identifying, qualifying, and handling new leads tends to be laborious and time-consuming. Leadfeeder automates the whole lead generation process, so your CRM is never empty,” he said.

Leadfeeder has seen its revenue double year-on-year to an annual run-rate of €4 million, with the US and EU markets seeing significant growth. The company will use the funds to further develop its technology to better classify successful leads and accelerate its growth in the US and Europe.

“We are already using machine learning to enrich and classify the organizations identified by Leadfeeder,” continued Koskinen. “Going forward, we will use machine learning for lead scoring based on aggregated data from all customer sales and marketing tools.

“We want to work with the best talent we can find, that’s why we don’t limit ourselves to the city in which we are located. We recruit where the need lies, and recruit the best experts. This means we can serve companies across the globe and create category-leading solutions,” he said.

“Leadfeeder is one of the best companies in our portfolio, which has grown 10x since we initially invested at the seed stage. For us, participation in this round really was a no-brainer,” concludes Superhero Capital’s Juha Ruohonen.

Leadfeeder is the world’s best website visitor tracking tools for sales and marketing. It uses your Google Analytics data to show real companies visiting your website and it integrates to your CRM and email marketing tools to increase your sales intelligence. Founded in 2012 in Helsinki, Finland, Leadfeeder supports all major sales tools, including Pipedrive, Salesforce, Hubspot, MailChimp, LinkedIn Sales Navigator, and Google Data Studio. See more information at leadfeeder.com.