Hatch lands $5 mln Series A

Hatch, a destination and lifestyle brand for women before, during and after pregnancy, has secured $5 million in Series A funding. Silas Capital led the round with participation from M3 Ventures.


NEW YORK – May 13, 2019 – HATCH, the premier destination and lifestyle brand for women before, during and after pregnancy, announced today that it has received a $5M Series A investment led by Silas Capital, a venture and growth equity firm with unique experience in accelerating growth for the next generation of consumer brands, with additional investment from M3 Ventures.

Founded in 2011 by CEO Ariane Goldman, HATCH offers solution-based maternity clothing and clean beauty products that directly address the issues women face during pregnancy and postpartum. Born out of a desire for something chic and elevated, HATCH’s mission is to be a trusted resource for women who want to feel beautiful, confident, and stylish during one of life’s most rewarding, yet also most challenging, periods.

After opening two physical retail locations in New York and Los Angeles, HATCH has grown from a digitally native, direct-to-consumer brand to an omnichannel business that provides community-driven retail experiences and a home base for women who are craving connection. The partnership with Silas will continue to establish HATCH as the leading brand across the maternity and new motherhood categories and fuel initiatives including product expansion, community-driven retail rollout and content development. The company is already activating several new markets with its Pop-In@Nordstrom partnership which launched in 9 cities in April and has a partnership with another major retailer set to begin later this year.

“When I launched HATCH, I was focused on creating a brand that would also serve as a trusted resource for women,” said Ariane Goldman, Founder and CEO. “We have amassed a loyal following since entering the market and are excited to partner with Silas Capital to grow our retail presence, expand our community reach and continue creating solution-based products that will best serve women for every stage of life.”

Brian Thorne, Partner of Silas, stated, “The maternity market is early in a monumental shift, as a wave of millennial women become first-time mothers and demand a relatable, next generation brand that they can trust. HATCH is the clear opinion leader at the forefront of this transformation. We’re excited to be partnering with Ariane and her exceptionally strong team to further empower this fast-growing community.”

Silas focuses on category leading brands within the emerging growth segment of the consumer landscape. The firm not only invests capital to help these companies grow, but also brings significant resources and capabilities to actively assist in company growth through their expertise in e-commerce and digital expansion, alongside their knowledge of traditional wholesale and retail channels. Current investments include Boll & Branch, ILIA Beauty, Bellroy, Casper, Naadam, Summersalt and Lord Jones.