Lincoln International, the Chicago mid-market investment bank, acted as M&A adviser to Yellow Wood Partners and its portfolio company PDC Brands on their purchase of Original Additions from LDC. Original Additions is a UK beauty-accessory firm, with brands including Eylure, Elegant Touch and Salon System. Yellow Wood is the Boston private equity firm focused on consumer packaged goods. PDC Brands, Stamford, Connecticut, markets beauty and personal-care products under brands including Dr Teal’s, Body Fantasies and Bod Man. LDC is the UK private equity firm.
Lincoln International advises Yellow Wood Partners and its portfolio company PDC Brands on the acquisition of Original Additions.
Lincoln International (“Lincoln”), a leading independent mid-market investment bank, has acted as the exclusive M&A adviser to Yellow Wood Partners and its portfolio company PDC Brands, on the acquisition of Original Additions from UK private equity firm LDC. Original Additions is a branded consumer goods business and is behind some of the UK’s best-selling beauty accessory brands in eyelashes, nails and cosmetics, including Eylure, Elegant Touch and Salon System. The business has a dominant position in the UK and has an established and growing international presence. Simon Zussman, Managing Director at Original Additions said “Now, as part of the PDC Brands network, we have a great opportunity to build on the success that we have already achieved and take our popular brands to new customers and markets.”
PDC Brands is a US-based leader in the beauty, personal care and wellness space with a focus on mass-market retail. The company’s brands, including Dr Teal’s, Body Fantasies, Bod Man, Cantu, Bodycology and Calgon, are found in major mass, chain drug, grocery and specialty retailers throughout the USA and more than 50 markets globally.
Tad Yanagi, Partner at private equity firm Yellow Wood Partners and PDC Board Director, states “this is an important strategic milestone for the company and the first step in PDC’s long-term goal of becoming a major player in European Cosmetics and Beauty. We are very excited about the acquisition and we clearly could not have done it without the Lincoln team. The team’s insights were helpful and their great efforts were vital and appreciated.”
Lincoln introduced the investment opportunity to Yellow Wood Partners through the close cooperation of its Global Consumer and Financial Sponsors Groups, and worked closely with Yellow Wood Partners and the PDC management team to conclude a successful transaction within a short time frame.