Swanson Health Products names Abbott Labs’ Doyle CEO

Swanson Health Products, the Fargo, North Dakota, online and catalog marketer of healthy living products, named Katie Doyle chief executive officer. Doyle joins Swanson from Abbott Laboratories, where she was a senior vice president, leading the nutrition business in the U.S., Canada and Puerto Rico. In that post she was responsible for $3.2 billion in revenue “across a portfolio of brands in the pediatric and adult nutrition space as well as sports nutrition and healthy snacking,” Swanson said in a statement. As Swanson CEO she succeeds Ken Harris, who led the company through its late-January acquisition by Swander Pace Capital, the San Francisco private equity firm with $1.3 billion of equity commitments.

Press Release

Katie C. Doyle Named CEO of Swanson Health Products

Fargo, N.D. (April 27, 2016)–Swanson Health Products (Swanson), the leading online and catalog marketer of healthy living products, selling both Swanson and third-party brands, announced Katie Doyle has joined the company as Chief Executive Officer. Ms. Doyle brings more than 25 years of experience leading and advising consumer, health and wellness companies.

Swanson Health Products has been founder-led for the last 47 years and has expanded from its start in Fargo to additional facilities in both Nevada and Pennsylvania to support sales around the world.

“I am honored to join Swanson and the incredible team here,” said Ms. Doyle. “I believe in the power of healthy living to improve people’s lives and of direct channels to make it easy to educate, engage and buy. Swanson, as the recognized leader in online and catalog marketing of healthy living products, has a unique opportunity to lead the way towards healthier lives and, in doing so, to become an even more vibrant, growing and profitable business.”

“We believe Katie is the ideal leader for the next phase of Swanson’s growth,” said Corby Reese, a managing director at Swander Pace Capital. “The company is extremely well-positioned to take advantage of trends in healthy living, natural and organic lifestyles and a more active, aging population. Katie’s vision, strategy and execution track record is exactly what Swanson needs as it enters its next chapter.”

Ms. Doyle has held various management positions throughout her career. Prior to joining Swanson, she was a Senior Vice President at Abbott Laboratories, where she led the nutrition business across the U.S., Canada and Puerto Rico. In this role, she was responsible for $3.2 billion in revenue across a portfolio of brands in the pediatric and adult nutrition space as well as sports nutrition and healthy snacking. Before that, Ms. Doyle was a senior partner at McKinsey & Company, where she worked with leading consumer companies across the U.S., Europe, Africa and Asia.

Ms. Doyle succeeds Ken Harris, who successfully guided the company through its recent acquisition by Swander Pace Capital.