Cardinal Equity Partners sells Corporate Imaging Concepts to Berkley Capital

Berkley Capital, LLC, the private equity investment vehicle of W.R. Berkley Corporation, bought Corporate Imaging Concepts, LLC, a portfolio company of Cardinal Equity Partners. CIC provides supply chain technology for the promotional products market. Investment banking firm Greene Holcomb Fisher served as financial advisor to CIC.

Press Release

Greene Holcomb Fisher (“GHF”) is pleased to announce the sale of Corporate Imaging Concepts, LLC (“CIC” or the “Company”), a portfolio company of Cardinal Equity Partners focused on distributing promotional products to corporate clients, to Berkley Capital, LLC (“Berkley”), the private equity investment vehicle of W.R. Berkley Corporation. GHF served as exclusive financial advisor to CIC in the transaction.

CIC has developed proprietary, game-changing supply chain technology and processes for the promotional products market that shorten delivery times, reduce error rates and decrease logistics costs. CIC’s platform provides clients with a streamlined, turnkey solution for the distribution of branded merchandise and the operation of incentive and uniform programs.

The CIC team is extremely excited to partner with Berkley in the next phase of the Company’s growth. Brian Abrams, founder of CIC, commented, “GHF ran a tightly orchestrated sale process that generated many options for CIC’s owners and discovered the perfect cultural fit for our employees. We enjoyed working with their team and appreciate their dedicated hard work and the results they delivered.”

Pete Munson, Managing Director at Cardinal Equity Partners, added, “GHF did a fantastic job for us executing the CIC sale process. From drafting the book, preparing for management meetings, and most importantly, finding the best buyers for the business, GHF proved themselves to be exceptional. Selling a businesses that we really like is a difficult process but knowing it has a good partner to help it with its next phase is comforting.”

The transaction represents another successful outcome for GHF’s consumer products team. Joe Lavely, Managing Director at GHF, commented, “While driving industry-leading growth and profit margins, CIC management has maintained a strong corporate culture focused on exceeding its clients’ expectations. It was a pleasure for us to represent the marquis name in the promotional products industry in a very successful sale process.”

About Corporate Imaging Concepts, LLC

Founded in 1996, CIC provides branded promotional products and online company store portals for some of the country’s largest corporations. CIC’s game-changing LEIF™ technology solution leads the industry in customer satisfaction through supply chain efficiencies. The Company’s commitment to technology advancements, combined with a workforce dedicated to exceeding customer expectations, has resulted in steady double-digit growth along with industry recognition as a sales leader and one of the best places to work. For more information visit:

About Greene Holcomb Fisher

Greene Holcomb Fisher, with offices in Minneapolis, Phoenix, Seattle and Atlanta, is an investment banking firm that specializes in mergers and acquisitions, private placements and financial advisory services for the middle market. At Greene Holcomb Fisher, experience from nationally prominent investment banks and leading law firms is blended with senior-level attention and entrepreneurial ingenuity to deliver creative services to high quality companies. Greene Holcomb Fisher investment bankers specialize in the Consumer, Food & Agribusiness, Healthcare, Industrial Products & Services, Business & Education Services, Technology and Energy & Infrastructure sectors. Greene Holcomb Fisher provides global reach through Clairfield International. For more information, please visit and