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Dominus sells On Campus Marketing to Spire

Dominus Capital, L.P. sold On Campus Marketing to Spire Capital. Headquartered in Ewing, NJ, the company sells back-to-college products online through university-branded marketing targeted at students’ parents.

Press Release

Dominus Capital, L.P. (“Dominus”), a leading middle-market private equity firm, announced today the sale of On Campus Marketing (“OCM” or the “Company”) to Spire Capital (“Spire”).

Mark Kuhns, CEO of OCM, said “Through our partnership with Dominus, we have been extremely successful transitioning the Company from a direct mail model to one of the leading e-Commerce sites for the back-to-college market.  Dominus worked with management to invest significantly back into the business which led to sizable organic growth over the five year partnership. OCM experienced growth over this period due to the introduction of our newly developed aggregator website which incorporates OCM’s traditional core product assortment along with tens of thousands of new third-party products from brands looking to reach the college demographic, an enhanced user experience which drove considerable growth in conversion and order value, new university clients, and the implementation of operational improvements across the company. I would like to thank Dominus for their significant contribution to our transformation and growth. OCM is very well positioned to continue assisting students and our university partners as we continue our growth in the collegiate market. We look forward to our partnership with Spire for our next chapter.”

On Campus Marketing, headquartered in Ewing, NJ, is the largest provider of affinity programs for universities and colleges across the United States. The Company utilizes university-branded direct marketing targeted at the parents of college students to sell a diversified group of products.

About Dominus Capital LP
Based in New York, Dominus Capital is a leading middle-market private equity investment firm that focuses on management-led buyouts and growth capital investments in companies in the business services, light manufacturing and consumer sectors. Drawing on the experience, knowledge and network of its founders and a team of in-house operating executives, Dominus Capital works hand-in-hand with exceptional management teams to unlock the untapped potential of its portfolio companies. The firm takes a long-term and conservative approach to investing and has a consistent and successful track record of achieving significant growth at its portfolio companies. The Dominus Capital team members have executed over 50 transactions over the past 20 years. For more information, please visit

About Spire Capital
Spire Capital ( is an active and experienced private equity firm with an investment focus in small market companies within the business services, information services, education, media and communications sectors. Spire Capital was founded on the principle of partnering with management teams and founders to help effectuate the next stage of growth for their companies. Spire professionals have a broad array of operating, investing and advisory experiences to work alongside our portfolio companies to facilitate growth, guide strategic direction and enable them in reaching their business goals.

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SOURCE Dominus Capital