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Azalea invests in dog treat maker Jones Natural Chews

Greenville, South Carolina-based Azalea Capital announced an investment in Jones Natural Chews (JNC), in partnership with consumer products executive Michelle Higdon, by The Azalea Fund IV, L.P. JNC makes premium dog treats and chews at its facilities in Rockford, Illinois.

Press Release

Azalea Capital is pleased to announce The Azalea Fund IV, L.P.’s recent investment in Jones Natural Chews (“JNC”) in partnership with Michelle Higdon, an experienced Consumer Products executive. The existing management team will continue on with the company and Laura Jones has been named its President.

JNC is a manufacturer of premium, all-natural dog treats and chews sold through pet, farm, hardware, and other retail stores nationally, including Tractor Supply, Blain’s Farm and Fleet, PetSmart and others. All of the Company’s products are 100% natural and 100% manufactured in the USA, a distinction held exclusively by JNC and one of the Company’s core competitive advantages. The Jones family has had six generations of meat manufacturing expertise and all manufacturing and packaging is completed in-house at the Company’s facilities in Rockford, IL.

Michelle Higdon has 17 years of experience in the management of branded consumer packaged goods and has spent her career leading management teams through strategic sales and operations growth. Most recently, Michelle was the CEO of Solid Gold Pet, LLC, a VMG Partners portfolio company, and the leader in holistic pet nutrition. Previously, Michelle was President and COO of Waggin’ Train natural dog treats, which was acquired by Nestle Purina in 2010.

For more information about Azalea Capital, please contact Ben Wallace, Director of Business Development, at (864) 235-0201 or

About Azalea Capital

Azalea Capital is an investment firm headquartered in Greenville, SC. Azalea Capital invests equity capital in middle-market companies to facilitate management buyouts, business recapitalizations, and growth plans. Partnering with management teams in scalable operating companies with established revenues and cash flows, Azalea provides both financial and human capital to significantly enhance the long-term equity value of the underlying business. Typical investment candidates have annual revenues of $10 million to $100 million in the focus industries of Aerospace, Energy and Industrial Services, Food and Consumer Products, and Healthcare Services.