Godrej Consumer Products Ltd has acquired Strength of Nature Global LLC. Financial terms weren’t announced. Savannah, Georgia-based Strength of Nature makes multicultural hair care products for textured hair consumers. Deloitte Corporate Finance LLC advised Strength of Nature. Godrej Consumer Products is reportedly backed by Temasek.
CHARLOTTE, N.C., May 25, 2016 /PRNewswire/ — Deloitte Corporate Finance LLC (DCF) acted as the exclusive financial advisor to Strength of Nature Global LLC (Strength of Nature), a Savannah, Georgia-based manufacturer of multicultural hair care products for textured hair consumers, in its sale to Godrej Consumer Products Ltd. (Godrej), a Mumbai, India-based consumer goods company. The transaction closed on April 27, 2016.
“The Strength of Nature and Godrej teams have worked hard to build companies that have established themselves as leaders within the global multicultural hair care industry. Advising the Strength of Nature team on finding a partner that will position them to catalyze growth both domestically and internationally to further their goal of providing quality hair care products around the globe was gratifying,” said Lorin DeMordaunt, managing director and consumer and retail group lead, Deloitte Corporate Finance LLC.
“The Deloitte Corporate Finance team was critical in helping us navigate the next phase of our growth through a sale process with a foreign strategic buyer. Their collective knowledge of the consumer industry, cross-border transaction execution experience, and knowledge of the hair care products space were key to the process,” said Mario de la Guardia, president of Strength of Nature.
About Strength of Nature Global, LLC
Strength of Nature is one of the fastest-growing companies in the hair care category for women of African descent, driven by its strong commitment to consumer understanding and product innovation. A US-based company with manufacturing facilities in Savannah, Georgia, Strength of Nature is committed to providing value-priced, premium-quality hair care products to multicultural consumers around the world. Strength of Nature markets a number of leading brands including African Pride, Profectiv, MegaGrowth, Motions, Just for Me, TCB, Beautiful Textures, Dream Kids, Elasta QP, Proline, Soft & Beautiful and Soft & Beautiful Botanicals. For more information, visit www.strengthofnature.com.
About Godrej Consumer Products Ltd.
Godrej Consumer Products Limited is the largest home-grown home and personal care company in India. Godrej constantly innovates to delight their consumers with more exciting, superior quality products at affordable prices.
Godrej holds the leading market share in hair color, household insecticides, and liquid detergents and holds the second leading market share in soaps in India. In India, families grow up with Godrej’s brands – Good knight, Cinthol, Godrej Expert, Godrej No. 1 – and Godrej is now on its way to become an emerging markets FMCG leader. For more information, visit www.godrejcp.com.
About Deloitte Corporate Finance LLC
Deloitte Corporate Finance LLC provides strategic advisory services and M&A advice that help corporate, entrepreneurial and private equity clients create and act upon opportunities for liquidity, growth and long-term advantage. With an in-depth understanding of the marketplace and access to a global network of investment bankers, we help clients confidently pursue strategic transactions in both domestic and global markets. DCF, together with the Corporate Finance Advisory practices within the Deloitte Touche Tohmatsu Limited network of member firms, include in excess of 1,900 professionals, who work collaboratively across 150 international locations. With our significant experience providing investment banking services across key industries, we are able to offer our clients solutions that help them to achieve their strategic objectives. For more information, visit www.investmentbanking.deloitte.com.