Ghostery, a privacy compliance technology company backed by Warburg Pincus, LLC, received a US patent for Managing and Monitoring Digital Advertising. Headquartered in New York City, Ghostery provides software that analyzes online content to identify elements related to targeted advertisements.
Ghostery, a global technology leader empowering consumers and businesses to create safer, faster, and more trusted digital experiences, today announced it has received IP protection in the form of a US Patent for Managing and Monitoring Digital Advertising, the technology which powers the Ghostery Privacy solution. Ghostery is the global privacy compliance technology pioneer. Hundreds of companies around the world rely on Ghostery to comply with complex regulatory and self-regulatory programs for advertising and data collection.
“With the heightened attention to privacy compliance in the United States and worldwide, providing businesses with the best consumer transparency and compliance tools has never been more important,” said Scott Meyer, chief executive officer, Ghostery. “Our technology was first to market and customers have long recognized Ghostery’s privacy compliance solutions as the leading platform for achieving compliance. I’m thrilled that this patent grants us the ability to both protect and innovate our product, benefiting our customers around the world.”
The patent is for invention 9,361,631, which analyzes the electronic content of web pages to identify elements that are related to targeted advertisements. It also provides users with a notice icon that can be clicked to receive further information about the advertisement, including the network which serves the advertisement and its advertising practices.
The patent will go into effect on June 7, 2016. For more information on Ghostery Privacy, click here.
Ghostery empowers consumers and businesses globally to create safer, faster, and more trusted digital experiences. There are over 50,000,000 installs globally of the Ghostery Browser Extension, with 30,000 new installs per day. Businesses rely on Ghostery MCM to speed up, clean up, and lock down their websites and apps through increased visibility and control of the digital technologies used to drive conversion and revenue. Ghostery is also the dominant provider of privacy governance services, powering compliance for more than $2 billion of advertising and e-commerce transactions annually.
Founded in 2009, Ghostery is headquartered in New York City with a technology office in Salt Lake City and sales offices in London and San Francisco. The company is backed by Warburg Pincus, LLC, the global private equity fund. Learn more at Ghostery.com and @ghosteryinc.