Main Capital has acquired a stake in OBI4wan and OBILytics. Financial terms weren’t announced. OBI4wan provides SaaS solutions for social media monitoring and webcare, while OBILytics focuses on social media analytics.
Main Capital has acquired a substantial stake in the fast-growing software companies OBI4wan and OBILytics. OBI4wan provides SaaS solutions for social media monitoring & webcare while OBILytics helps companies to create value with social media analytics.
Since its foundation in 2011 OBI4wan is a fast growing company, resulting in more than 550 current customers. Their customer base includes among others the Dutch Tax Authorities, AFAS, HBO, Essent and BOL.com. The OBI4wan software supports customers in monitoring the (social) media activities, conducting webcare, and facilitating social CRM.
OBI4wan’s social media monitoring software is cloud-based, multi-tenant and scalable. The software is available in multiple languages and is already used in several countries including Italy, Belgium, Germany, and France. OBI4wan uses more than 20 million online sources as well as various offline sources, such as radio, TV, and printed media.
OBILytics was founded in late 2015 and focusses on social media analytics. They help organizations, among others, to provide a complete picture of their customers and optimize marketing spending. Colruyt and Vivat insurance are examples of OBILytics customers.
Main Capital will actively support OBI4wan and OBILytics in international growth and expansion of the product portfolio, also by doing selective international acquisitions. Currently most international clients are located in Belgium, and with the assistance of Main Capital the combination wants to continue it’s growth in Germany. An important part of the international growth will be the expansion of the international partner network.
Cooperation OBI4wan – Main Capital
Alexander de Ruiter (CEO OBI4wan)
“OBI4wan has grown completely independent in recent years. Our ambition is to continue this growth outside the Netherlands in the coming years. Because of its knowledge of software companies, international network, and its commitment to invest, Main Capital is the ideal partner to help OBI4wan and OBILytics realize these ambitions.”
Charly Zwemstra (Managing Partner at Main Capital):
“OBI4wan is a social media monitoring company with a scalable product, and is therefore well prepared for internationalization. In addition, the management proved for multiple years that they are capable to combine profitability with a high growth rate. We see good opportunities for further internationalization with this management team, further shape the partner strategy, and continue the current strategy of profitable growth.”
About OBI4wan & OBILytics
OBI4wan provides SaaS solutions for social media monitoring & webcare. Their customer base includes the Dutch Tax Authorities, AFAS, HBO, Essent and BOL.com. The OBI4wan software supports customers in monitoring the (social) media activities, conducting webcare, and facilitating social CRM.
OBILytics helps companies to create value through social media analytics by providing a complete picture of their customers and by optimizing marketing expenses. Colruyt and Vivat insurance are examples of OBILytics customers.
About Main Capital
Main Capital is a private equity investor with an exclusive focus on the software sector in the Benelux and Germany. Within this sector, we are the most specialized company in management buyouts and later-stage growth capital. Main Capital has approximately € 150 million under management for investment in mature but growing software companies in the Netherlands and Germany. An experienced team of professionals manages the Private Equity Funds.
In the current portfolio of Main Capital are rapidly growing (SaaS) software companies like Axxerion, b+m Informatik, Ymor, Roxit, OnGuard, Sharewire, SecondFloor, ABIT/EuroSystems, Sofon Connexys, Regas, ChainPoint, RVC and TPSC. We also invested in managed hosting provider Denit. Last year, Main Capital sold its majority stake in VisionWaves to the Swedish listed IFS AB and Zetacom was sold to Gilde Healthcare. In addition, Main realized a successful exit of cloud storage company IASO to the US cloud provider GFI Software in 2013. In 2012 Main Capital sold Tedopres to the listed Finnish player Etteplan and Actuera was sold to Waterland Private Equity.