PE-backed SilverVue hires EVP of sales and marketing

Healthcare software company SilverVue has named Michael Critchfield as executive vice president of sales and marketing. Previously, Critchfield helmed the commercial business division at SilverVue’s is backed by Pritzker Group Venture Capital and GE Ventures.


SANDY, Utah, Aug. 2, 2016 /PRNewswire/ — SilverVue®, the leading cloud-based patient transitional care technology company, today announced that Michael Critchfield has joined SilverVue as Executive Vice President of sales and marketing. Michael’s mandate is to accelerate sales revenue and to optimize customer acquisition in the company’s next phase of rapid market growth.

With over twenty-six years of SaaS technology and deep sales leadership, Michael is a proven veteran in building Utah based emerging high-growth companies. Most recently, he led the Commercial Business Unit at

Michael will play a key role in growing SilverVue’s premier patient choice platform, currently deployed at hospitals from coast to coast. SilverSearch provides patients and case managers real-time information that enables more informed patient choice of post-acute care providers, and supports the proposed CMS IMPACT Act rule.

“I am thrilled to have Michael join SilverVue. His track record of building successful high performing sales teams speaks for itself,” said Will West, Chairman and CEO of SilverVue. “Michael shares our vision of addressing healthcare challenges through innovative technologies. He is an outstanding addition to our executive team.”

“SilverSearch creates a collaborative ecosystem between the hospital, after-care providers, and patients, improving the quality of care that is provided in a post-acute environment. SilverSearch saves unnecessary cost, drives revenue to quality providers, improving patient care and the overall patient experience. It doesn’t get any better than that in my world,” said Michael Critchfield “I couldn’t be more excited to join the SilverVue team.”

Michael joins SilverVue on the heels of an institutional financing round that included Pritzker Group Venture Capital, GE Ventures, and Epic Ventures. Each recognizes SilverVue’s market potential and shares its passion to infuse innovative technology solutions that improve the overall quality of healthcare.

About SilverVue
SilverVue is an innovative healthcare software company led by experienced technology entrepreneurs with a proven track-record of success. The Company leverages technology to solve healthcare challenges and has developed a technology platform to reduce healthcare costs while improving outcomes and increasing patient satisfaction.