33Across Appoints VP

Ryan Ricci is joining startup 33Across, formerly a veteran of Tremor Video. He will be VP of East Coast sales with the New York-based startup. Backers in the social targeting company include First Round Capital, Pelion Ventures, and Flybridge Capital Partners.


33Across Continues Momentum — Appoints VP of East Coast Sales to Lead Deeper Brand Partnerships
Ryan Ricci Taps His Vast Experience With CPG Brands to Further Propel Breakout Social Ad Tech Pioneer
NEW YORK, NY–(Dec 17, 2012) – 33Across, operators of the world’s largest social and interest graph, today announced that Ryan Ricci has joined as VP of East Coast Sales, bringing his expansive sales and management experience to the company. Ryan will report to Matt Arkin, President of 33Across.
Ryan joins 33Across at an exciting time as the company continues to drive tremendous growth through its core business and its successful acquisition of Tynt earlier this year.
“2012 was a tremendous year for 33Across, and hiring exceptional leaders, like Ryan Ricci, will continue to catapult our success in 2013,” commented CEO Eric Wheeler. “With Ryan’s extensive sales and vertical experience, we’ll greatly expand our customer base and deepen our relationships beyond our nearly 400 global brand customers. We are thrilled to have him join this powerhouse team.”
“I was drawn to 33Across because of its impressive track record in the marketplace, coupled with an exceptional growth trajectory for 2013 and unparalleled company culture,” said Ryan Ricci. “33Across is a trusted partner and big data authority to the world’s biggest brands — I’m eager to bring our distinct offerings to market.”
About Ryan Ricci
Prior to joining 33Across, Ryan was formerly the National Sales Director at Tremor Video, the largest online video network. There he spent over four years driving strategic partnerships with major global CPG brands and agencies, such as Coca-Cola, Kraft, Mars Wrigley, and Diageo. Additionally, Ryan led the company’s category specific strategies for inventory, pricing, ad formats, research, and marketing. Previously, Ryan worked at Burst Media, a niche online ad network, and Christal Radio, a subsidiary of Clear Channel. Ryan holds a BA in Business Management from the Isenberg School of Management at the University of Massachusetts at Amherst.
About 33Across Inc.
Over 600,000 publishers and more than 375 Fortune 1000 marketers use 33Across Brand Graph™ technology, tools, and real-time predictive systems to connect their content and products into the social graph. Clients rely on their Brand Graph to leverage how individuals and the networks around them react to what is read, purchased, shared, and recommended in real-time. Reaching over a billion users, 33Across processes the anonymous social engagement, influence, and interest actions that surround marketer and publisher brands each day. The company has offices in 11 cities including New York, San Francisco, Sunnyvale, Salt Lake City, Dallas, Chicago, and Boston. Learn more at 33across.com