AudienceView secures growth investment from Rubicon

Toronto-based entertainment software provider AudienceView has raised undisclosed growth funding. The investor was Rubicon Technology Partners, a U.S. software private equity firm. AudienceView provides solutions that help entertainment brands deliver self-serve e-commerce, ticketing and live events management portals in venues around the world. Led by CEO Mark Fowlie, the company reports processing more than $2 billion in annual transactions. Founded in 2002, AudienceView has previously received funding from venture capital firms, including Canada’s Five Corners Capital, which invested in May 2014.


AudienceView Announces Growth Investment from Rubicon Technology Partners

New investment positions AudienceView for accelerated growth

TORONTO, ON–(Marketwired – November 03, 2016) – AudienceView, a leading global software provider for events and entertainment organizations, proudly announces a significant growth investment from Rubicon Technology Partners, a private equity firm specializing in enterprise software companies.

“Joining forces with Rubicon Technology Partners is an exciting alliance for our team at AudienceView,” explained Mark Fowlie, CEO of AudienceView. “Their expertise, resources and strategic support will be valuable for AudienceView as we scale the business to expand our position as the best-in-class platform for live entertainment brands across the globe.” AudienceView founder and Chairman Kevin Kimsa added, “I’m thrilled that Rubicon sees what we’ve seen for years and am incredibly excited to partner with the Rubicon team.”

In serving hundreds of organizations around the world through a single, integrated platform, AudienceView has become the preferred choice of industry thought leaders in sports, arts and live entertainment. “As the live events ecosystem continues to evolve, we are seeing leading organizations choose AudienceView rather than remain stuck with the status quo,” said Mr. Fowlie. “With this investment, we will continue to be at the forefront of innovation, helping our clients achieve new levels of revenue, engagement and efficiency to exceed their business goals.”

“Rubicon is excited to partner with Mark and the AudienceView team,” said Jason Winsten, Principal at Rubicon Technology Partners. “The live entertainment industry is undergoing dynamic change and partners like AudienceView, with integrated and customer-centric solutions, will be critical for organizations to maximize engagement and drive customer satisfaction.”

Pagemill Partners served as financial advisor to AudienceView.

About AudienceView
AudienceView is a complete entertainment business solutions provider. With over $2 billion in annual transactions, our innovative and engaging software is helping more than 550 venues in 15 countries deliver exceptional in-venue and online customer experiences. The self-serve, e-commerce, ticketing and events management portals enable success for events of all sizes or types. Learn more at, or connect with the company on Facebook and Twitter.

About Rubicon Technology Partners
Rubicon invests in enterprise software companies with proven products and talented management teams. Rubicon is a value-added investor that helps companies drive growth by leveraging the firm’s operating experience and modular process framework. For more information, visit

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Photo courtesy of AudienceView