A5 Capital closes acquisition of Shift Marketing Studio

Canadian private equity firm A5 Capital has acquired Shift Marketing Studio Inc, a London, Ontario-based provider of digital loyalty and conquest marketing programs to auto dealerships. No financial terms were released. The announcement was made by U.S. mid-market investment bank Woodbridge International LLC, which represented Shift Marketing in the deal. Founded in 2010, Shift Marketing helps dealerships engage potential customers through discounts and promotional offers for pre-negotiated deals. It is led by CEO David Briand. Pickering, Ontario’s A5 Capital is focused on acquiring growing companies with more than $1 million of EBITDA.

PRESS RELEASE

Woodbridge International Closes Sale of Shift Marketing to A5 Capital

NEW HAVEN, Conn., Aug. 21, 2017 (GLOBE NEWSWIRE) — Woodbridge International, an innovative middle-market mergers and acquisitions firm, is pleased to announce the sale of its client, Ontario, Canada-based Shift Marketing Studio, Inc. to A5 Capital, an investment group also based in Ontario.

Founded in 2010, Shift Marketing Studio provides digital loyalty and conquest marketing programs to a client base of approximately 300 Canadian auto dealerships. The company improves dealerships’ bottom lines by engaging potential customers through discounts and promotional offers for pre-negotiated deals.

A5 Capital, located in Pickering, Ontario, is a private equity firm comprised of entrepreneurial, growth-oriented investors focused on acquiring and building successful businesses.

Headquartered in New Haven, CT, Woodbridge International, a global M&A firm, was founded in 1993 and has 30 offices worldwide.

Contact:
Don Krier, Managing Director
Phone: (203) 389-8400 Ext. 201

Photo courtesy of Reuters/Mike Blake