Perkin Industries and Suquet Capital Partners have made an undisclosed investment in Hispanicize, a U.S. Hispanic social media and influencer company. The capital infusion has led to a merger between Hispanicize and DiMe Media, an Hispanic-focused influencer network. The newly combined company will be called Hispanicize Media Group. In conjunction with the investment and merger, Nic Perkin and Joseph Suquet have been added to HMG’s board of directors.
NEW ORLEANS, Feb. 4, 2016 /PRNewswire/ — Hispanicize (www.HispanicizeEvent.com), the nation’s largest U.S. Hispanic social media and influencer event company and DiMe Media (www.DiMeMedia.net), a Hispanic-focused influencer network, announces that it has successfully secured a round of funding led by Perkin Industries and Suquet Capital Partners (SCP, LLC). This strategic capital investment has resulted in the merger between Hispanicize and DiMe Media to create Hispanicize Media Group (HMG). Funds from the investment will be utilized for strategic add-on acquisitions, technology development, content creation and an expansion of HMG’s influencer network. Concurrent with the investment and new company strategy, Nic Perkin and Joseph Suquet will join HMG’s Board of Directors.
“From the start we were impressed with HMG’s ability to simultaneously maintain high growth and profitability, as well as the growth opportunities of the expanding U.S. Hispanic market. This is a great company, with a strong management team, focusing on the U.S. Hispanic social/digital marketplace that was pioneered by Hispanicize,” commented Nic Perkin, formerly of Massive Incorporated and Receivables Exchange and now Chairman and CEO of Perkin Industries.
“This merger creates the perfect balance between brand integration with digital influencers who are dominating content marketing. We’re excited about the company’s accelerated growth potential and believe the capital will position HMG to successfully gain additional market share to effectively connect large companies with U.S. Hispanics.” said Joseph Suquet, Principal of Suquet Capital Partners.
Through HMG’s vast clientele of Fortune 1000 brands, agencies and other organizational partnerships the Company consistently leads the conversation and has the expertise to connect and collaborate with U.S. Hispanic media and digital influencers to execute a wide variety of content marketing and influencer-focused programs.
“With this capital and our strategic group of investors, HMG is now positioned to significantly accelerate its growth and expansion plans in ways that will allow us to continue to revolutionize the national event and social media/digital marketing space,” said Hispanicize Media Group CEO Manny Ruiz.
Other key investors include Sean Wolfington, serial entrepreneur and CEO of the Wolfington Companies, and Nico Chereque, founder of petMD.com and formerly with Terra.com.
“Hispanicize Media Group is revolutionizing how American companies target and reach the U.S. Hispanic consumer. As the only platform in the United States that offers corporate America 360 access, both online and offline, to the most influential Latino’s in America, HMG is the gateway to engage U.S. Hispanic consumers,” commented Mr. Wolfington.
Said Mr. Chereque of HMG, “I am excited to be joining an exceptional leadership team to help further develop the immense value represented by the consolidation of Hispanicize, DiMe Media, and Hispanic PR Blog, under the HMG umbrella. This union, and our plans for growth, will undoubtedly create opportunities for brands to connect with Hispanic consumers in unique and differentiating ways.”
ABOUT PERKIN INDUSTRIES
Perkin Industries is a diversified portfolio of high-performance small and medium sized companies. All of its companies share some common characteristics: they are run by successful entrepreneurs, they have the opportunity to grow, they produce cash, and they have over three years of operating history. In short, Perkin Industries is not a private equity firm. Not a traditional one at least. Instead of buying companies, Perkin Industries buys into companies with the objective of becoming a value-added, long-term partner to the owners and operators. To reach them or learn more about Perkin Industries, please visit www.PerkinIndustries.com.
ABOUT SUQUET CAPITAL PARTNERS
Suquet Capital Partners (SCP, LLC) is a private investment group with investments in media and real estate and is managed by The Suquet Family; Joseph Suquet, Jonathan Suquet, and Jose Suquet. SCP is headquartered in New Orleans, Louisiana.
ABOUT HISPANICIZE MEDIA GROUP
Hispanicize Media Group, LLC (HMG) works with leading brands and advertisers to navigate the rapidly evolving, trillion dollar U.S. Hispanic market by offering branded media opportunities, brand integrations, digital marketing campaigns and social influencer management through its on and offline platforms that include the annual Hispanicize event and DiMe Media. HMG’s award-winning management team is credited with pioneering the U.S. Hispanic social media industry and creating culturally resonating and engaging content for today’s Latino consumers. HMG is headquartered in Miami with offices in New York, Los Angeles and Atlanta.