Quattro Wireless, a Waltham, Mass.-based operator of a mobile ad network, has raised $10 million in Series C funding co-led by Highland Capital Partners and Globespan Capital Partners.
Quattro Wireless (www.quattrowireless.com), mobile’s largest premium publisher ad network, today announced that it raised an additional $10 million in Series C funding to accelerate international growth and continue developing industry-leading predictive mobile targeting technology. The round was led by Highland Capital Partners and Globespan Capital Partners.
“Major Fortune 500 marketers including Microsoft, Sony, and Kmart have put their trust in Quattro to deliver superior results,” said Andrew Miller, chief executive officer of Quattro Wireless. “This funding will expand our ability to serve brands and direct marketers worldwide at a time when they need it most, and at a time when reaching global constituencies seamlessly and uniformly is a business imperative. Despite the unprecedented economic climate, Quattro continues to grow dramatically and provide its partners with reach, targeting, positive ROI, and the most sophisticated creative experience in mobile.”
The investment comes on the heels of Quattro’s January 2009 international announcement, rolling out its premium publisher mobile ad network. In two short months, the Quattro Network has grown by hundreds of internationally-focused mobile web and application publishers in 15 new strategic country markets. The Quattro Network now serves billions of brand and direct response impressions a month on a global basis. In 2008, Quattro captured a large portion of the premium publisher market behind category-leading internet publishers like the NFL, Univision, Hachette and CBS family of sites. Impressions grew 30 times in multiple from January to December 2008 with approximately 1,000 new brand and direct response advertiser campaigns running across the network. The Quattro Network now boasts 25MM unique monthly visitors.
“Quattro has established itself as the clear market leader in mobile advertising and we see opportunity to extend that lead further,” said Bob Davis, general partner at Highland Capital Partners and former founder and chief executive officer of Lycos. “Globally, mobile is increasingly attracting premium ad dollars because of its advantages over online. Within mobile, there’s a flight to quality and advertisers continue to choose Quattro’s premium ad network and targeting solutions over lower performance alternatives.”
Quattro’s unique business approach helps leading publishers monetize their global mobile footprint in any channel (Web, SMS, video, applications) and on any platform (iPhone, BlackBerry, Android, Symbian). As a result, Quattro’s premium publisher network has always been distinguished by its performance. This year will see the full network roll-out of Quattro’s industry-leading predictive mobile targeting technology, which will better serve advertisers by enabling them to target and reach highly granular consumer demographics, thus maximizing the ROI of their advertising spend.
“The global mobile ad market is exploding and Quattro is leading the charge with best-in-class mobile advertising solutions,” added Andy Goldfarb, executive managing director at Globespan Capital. “The company continues to win new business and expand market share as multinational advertisers demand better engagement, deeper global reach, elevated awareness, and heightened purchase intent, than its traditional online predecessors.”