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ABC and SPARC completes acquisition of outdoor brand Eddie Bauer

Authentic Brands Group and SPARC Group have closed its previously announced acquisition of outdoor brand Eddie Bauer.

Authentic Brands Group and SPARC Group have closed its previously announced acquisition of outdoor brand Eddie Bauer. The seller was PSEB Group, which is owned by Golden Gate Capital. No financial terms were disclosed.


New York, NY (June 1, 2021) – Authentic Brands Group (ABG), a global brand owner, marketing and entertainment company, and SPARC Group (SPARC), a leading retail enterprise, are pleased to announce that the acquisition of Eddie Bauer is complete.

“We are thrilled to welcome this iconic American outdoor brand into our portfolio,” said Jamie Salter, Founder, Chairman, and CEO of ABG. “Eddie Bauer comes at an exciting time for ABG and SPARC as the outdoor market opportunity is growing significantly across the globe.”

Through the transaction, Eddie Bauer’s operations will become part of the SPARC organization and the brand’s headquarters will remain in the Seattle area under the leadership of current CEO Damien Huang. The Eddie Bauer team, in partnership with SPARC, will manage the brand’s sourcing, product design and development, wholesale, planning and allocation, and e-commerce as well as its 300 stores, which are principally located in the U.S. and Canada.

“We are pleased to officially welcome Damien Huang and the rest of the Eddie Bauer team to SPARC,” said Marc Miller, CEO of SPARC. “The addition of Eddie Bauer brings an outdoor and active focus to the company and expands SPARC’s technical and performance product expertise.”

“On behalf of the entire Eddie Bauer team, we are excited to join ABG and SPARC, who bring significant expertise in brand building, marketing and retail,” said Damien Huang, CEO at Eddie Bauer. “Together, we intend to position Eddie Bauer to compete and win in a digitally driven, omnichannel world. We look forward to the exciting journey ahead.”

About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 30 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers, and retailers. Its brands have a global retail footprint across the luxury, specialty, department store, mid-tier, mass and e-commerce channels, and in more than 6,200 freestanding stores and shop-in-shops around the world.

ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands generates more than $14 billion* in annual retail sales and includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Forever 21®, Aéropostale®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Nine West®, Jones New York®, Frederick’s of Hollywood®, Adrienne Vittadini®, Tretorn®, Tapout®, Prince®, Vision Street Wear®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Herve Leger®, Frye®, Hickey Freeman®, Hart Schaffner Marx®, Thomasville®, Drexel® and Henredon®. 2021E*

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About SPARC Group
SPARC Group LLC (SPARC) is a global enterprise which designs, sources, manufactures, distributes and markets apparel and accessories for men, women and kids. A full-service retail operator, SPARC delivers product and commerce innovation through a multi-brand platform which supports 4,280-plus retail doors and shop-in-shops, robust e-commerce and leading wholesale accounts in North America, South America, Europe and Asia Pacific. As the dedicated operating partner for Brooks Brothers, Nautica, Eddie Bauer, Aéropostale, Forever 21 and Lucky Brand, SPARC supports approximately $8.6 billion in global retail sales annually.

About Eddie Bauer, LLC
Eddie Bauer is an outdoor brand offering performance outerwear, apparel, footwear, accessories, and gear. For 100 years, Eddie Bauer has been inspiring and enabling people to live their adventure. Eddie Bauer products carry a lifetime guarantee and are available online at, and at more than 300 stores in the United States, Canada, Germany, Japan, and other international markets.