Accordion promotes seven

Accordion, a private equity-focused financial consulting and technology firm, has made seven promotions. Gary Appelbaum and Srin Subra have now become managing directors while Brandon Beal, Rajan Raval and Larry Steenvoorden are now senior directors. And, Sarah Bailey and Ayla Queiroga have been upped to directors.


NEW YORK, JANUARY 24, 2019 — Accordion, the private equity financial consulting and technology firm focused on the Office of the CFO, today announced that it has made a series of significant, senior promotions. The seven promotions – ranging in position from Managing Director to Director – reflect Accordion’s ongoing success, recent expansion, and commitment to continued growth.

The full list of promotions includes:
Managing Directors:
• Gary Appelbaum
• Srin Subra

Senior Directors:
• Brandon Beal
• Rajan Raval
• Larry Steenvoorden

• Sarah Bailey
• Ayla Queiroga

Managing Directors:
Gary Appelbaum and Srin Subra now join the ranks of Accordion’s Managing Directors.

Appelbaum, who joined Accordion in 2017, has been critical to building out the firm’s transaction execution, merger integration, and carve-out capabilities. As a Managing Director, Appelbaum will continue his focus on the full-cycle M&A process, from strategy through integration, in addition to helping Accordion attract and retain the right talent to support clients through that journey.

Subra joined the Accordion team in 2014, with multi-functional expertise across private equity and corporate finance in the technology, business services, consumer, and financial services sectors. As a Managing Director, Subra will spearhead the expansion of Accordion’s business intelligence capabilities, focusing on the application of advanced data analytics to performance improvement and transaction execution support.

Senior Directors:
New Senior Directors include Brandon Beal, Rajan Raval, and Larry Steenvoorden.

Since joining Accordion, Beal has helped grow the firm’s West Coast operations. With 15 years of advisory and accounting experience, Beal specializes in the revitalization of underperforming companies. As a Senior Director, he will focus on growing the firm’s recently launched performance improvement practice.

With over a decade working in finance and accounting operations, private equity, and investment banking, Raval brings to bear both operating and investing experience. He has played, and will continue to play, a critical role in Accordion’s geographic expansion and the vetting of additional markets.

Steenvoorden has two decades of experience leading international finance teams, as well as divisional and regional controllership functions, and serving as senior management within private equity portfolio companies. As a Senior Director, he will continue to spearhead global finance transformation projects on behalf of sponsors and their companies under management.

Among the promotions are Sarah Bailey and Ayla Queiroga to Director positions.
Bailey has experience in the entire M&A life cycle, including carve-out services, pre-acquisition due diligence, and post-merger integration. As a Director at Accordion, she will continue her focus on financial integration for executed M&A transactions, particularly in the healthcare sector where she has notable expertise.
Queiroga has nearly a decade of experience working hand-in-hand with senior management, finance/accounting, and private equity operations teams to help execute on value creation plans. Queiroga has particular expertise in technology and systems integration/implementations within the Office of the CFO. As a Director, she will help expand Accordion’s systems services portfolio.

About Accordion
Accordion is the go-to partner to the private equity community – driving value creation through financial consulting services and portfolio operations technology. As the only firm focused exclusively within the Office of the CFO, Accordion acts as an extension of mid and large-cap sponsors’ internal resources and operations groups to support initiatives across the entire finance function.