ACG invests in Tata’s Natural Alchemy

Alliance Consumer Growth has acquired a minority stake in Tata’s Natural Alchemy LLC, maker of beauty brand Tata Harper Skincare. No financial terms were disclosed.

PRESS RELEASE

Shoreham, VT (July 1st, 2015) – Tata’s Natural Alchemy, LLC, makers of the next-generation natural beauty brand Tata Harper Skincare, announced today that it has received a minority equity investment from Alliance Consumer Growth (“ACG”), a leading consumer-focused private equity firm. The investment will enable the company to fuel its continued growth and expansion.

Beloved by celebrities, beauty editors, and consumers across North America and increasingly the globe, Tata Harper Skincare is changing the way people think about natural beauty by creating luxurious products that are highly efficacious, while being 100% natural and nontoxic. The brand was founded in 2007 in Vermont’s Champlain Valley by wife and husband co-founders, Tata and Henry Harper. The products are manufactured in small batches on the founders’ farm in Vermont, which can be seen through the companies’ Open Lab Program, and incorporate botanical ingredients from the farm. The products are sold today in prestige retailers such as Neiman Marcus and Sephora.

“We are thrilled to partner with ACG,” said Tata Harper, founder and Co- CEO of her namesake company. “After speaking to many potential investors, ACG seemed like an ideal partner. Their support for our brand vision is a key ingredient for us to realize our full potential,” said Henry Harper, Founder and Co-CEO.

“Tata Harper Skincare is an authentic innovator in the prestige beauty space,” said Julian Steinberg, Managing Partner at ACG. “Tata has cracked the code of creating natural, safe, non-toxic beauty products which are also efficacious, luxurious and aspirational. The brand is already resonating strongly with consumers and retailers nationwide, and we believe it has significant runway for growth.”

About the Company
Tata Harper Skincare produces highly effective and luxurious antiaging beauty products that are completely free of synthetic and chemical ingredients. Researched, developed and produced in-house with the world’s most advanced 100% natural ingredients, Tata Harper is committed to creating the most effective products available in the natural skincare market. www.tataharperskincare.com

About Alliance Consumer Growth
Alliance Consumer Growth is a private equity fund which provides growth capital and value-added partnership to the most promising emerging consumer, retail and restaurant brands. Current investments include Babyganics, The Honest Kitchen, Kriser’s Pets, Shake Shack (NYSE: SHAK), Suja Juice, barkTHINS, PDQ Restaurants and Way Better Snacks. Prior investments include KRAVE Jerky (acquired by The Hershey Company), EVOL Foods (acquired by Boulder Brands) and Plum Organics (acquired by Campbell Soup Co.) www.acginvestors.com